Case Study: KATAG AG - Impression #1

Case Study: Cooperative fashion group centralizes complex product information

As Europe's largest fashion service provider with over 350 retail partners and more than 1,800 locations, KATAG AG is an association in the fashion industry that acts as a link between retail and industry. Its activities focus on the development of private label collections, centralized settlement and IT services, among other things.

KATAG AG and diginea jointly developed a sophisticated data model and a central platform for complex data management based on Pimcore. The previous PIM solution was replaced in the process. The result is a single Point-of-Truth with high performance, a more modern interface concept and reduced license and operating costs.

Logo: KATAG AG
Logo: Diginea
Pimcore Gold Partner
Customer
  • KATAG AG
Solution Partner
Industry
Products Used
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Customer Key Facts

1.100
Mio. Euro Turnover
1 850
Locations
280
Employees
420
Product Attributes
Challenge

Complex product structures and rapidly changing product range

The B2B2B business model leads to a high level of complexity in the processes. The fashion industry is also known for rapidly changing product ranges - 4 to 6 collections per year are not uncommon. Different data sources and input channels lead to a high level of complexity in handling the channels (online stores, catalogs, marketplaces), but especially in data transformation in connection with the high volume of data. Due to the large number of variants and attributes, a well thought-out and flexible data model is essential to ensure the efficiency of maintenance and the performance of the systems used. There was dissatisfaction with the previous solution, particularly with regard to loading and runtimes as well as usability. Due to the replacement of the previous system on a key date, a particular project challenge was the short implementation time available.

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Case Study: Matti Schulze, Bereichsleitung Digitalisierung & Omni-Channel-Management, KATAG AG
"The migration of our PIM platform to the modern and future-oriented Pimcore system was a decisive step for our digitization area. We deliberately chose a long-standing partner who understands our extremely complex data model and with whom we already have a successful working relationship. The diginea team impressed us once again with their in-depth process and technical expertise. With their pragmatic approach, they brought the project to a targeted and efficient conclusion. Thanks to their support, we were able to change the system quickly and are satisfied with the end result. A big thank you to the entire team for their partnership and cooperation at all times!"
Matti Schulze, Bereichsleitung Digitalisierung & Omni-Channel-Management, KATAG AG
Solution

Smart and high-performance PIM platform

The existing data model was optimized and re-implemented in Pimcore. This involved a comprehensive data migration with data cleaning and transformation from the old system. KATAG's various users can use intelligent workflows in Pimcore for processing and exporting, as well as using the extensive, always up-to-date product catalog for research. In addition, a flexible basis for the future connection of additional channels was designed and implemented. The introduction was rounded off with accompanying change management and training.

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Case Study: Sebastian Leitner, Geschäftsführer diginea
"KATAG AG is a long-standing and interesting customer for diginea. As the largest fashion group in Europe, we know that professional systems and partnership-based cooperation are essential for KATAG. With Pimcore, we were able to offer KATAG an optimal solution to achieve the project goals together."
Sebastian Leitner, Geschäftsführer diginea
Results

Tailor-made PIM platform

As a result of the project, KATAG now has a PIM based on Pimcore. This has enabled a significant reduction in running costs compared to the previous solution. The interface concept has been updated, resulting in a modern IT architecture. A high degree of automation reduces future costs for maintenance and expansion as well as for onboarding additional partners and channels. The easy-to-use interface is also very popular among KATAG's users, as there are reduced or specially adapted views of the data for each user's use case. The increased performance and greatly improved search options help to noticeably speed up editing processes. The ability to perform ad-hoc exports at any time also helps with collaboration.

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Key Results

420
Product attributes
100K
Media Assets
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