Case Study: KATAG AG - Impression #1

Case Study: Cooperative fashion group centralizes complex product information

As Europe's largest fashion service provider with over 350 retail partners and more than 1,800 locations, KATAG AG is an association in the fashion industry that acts as a link between retail and industry. Its activities focus on the development of private label collections, centralized settlement and IT services, among other things.

KATAG AG and diginea jointly developed a sophisticated data model and a central platform for complex data management based on Pimcore. The previous PIM solution was replaced in the process. The result is a single Point-of-Truth with high performance, a more modern interface concept and reduced license and operating costs.

Customer Key Facts

Mio. Euro Turnover
1 850
Product Attributes

Complex product structures and rapidly changing product range

The B2B2B business model leads to a high level of complexity in the processes. The fashion industry is also known for rapidly changing product ranges - 4 to 6 collections per year are not uncommon. Different data sources and input channels lead to a high level of complexity in handling the channels (online stores, catalogs, marketplaces), but especially in data transformation in connection with the high volume of data. Due to the large number of variants and attributes, a well thought-out and flexible data model is essential to ensure the efficiency of maintenance and the performance of the systems used. There was dissatisfaction with the previous solution, particularly with regard to loading and runtimes as well as usability. Due to the replacement of the previous system on a key date, a particular project challenge was the short implementation time available.

Case Study: Matti Schulze, Bereichsleitung Digitalisierung & Omni-Channel-Management, KATAG AG
"The migration of our PIM platform to the modern and future-oriented Pimcore system was a decisive step for our digitization area. We deliberately chose a long-standing partner who understands our extremely complex data model and with whom we already have a successful working relationship. The diginea team impressed us once again with their in-depth process and technical expertise. With their pragmatic approach, they brought the project to a targeted and efficient conclusion. Thanks to their support, we were able to change the system quickly and are satisfied with the end result. A big thank you to the entire team for their partnership and cooperation at all times!"
Matti Schulze, Bereichsleitung Digitalisierung & Omni-Channel-Management, KATAG AG

Smart and high-performance PIM platform

The existing data model was optimized and re-implemented in Pimcore. This involved a comprehensive data migration with data cleaning and transformation from the old system. KATAG's various users can use intelligent workflows in Pimcore for processing and exporting, as well as using the extensive, always up-to-date product catalog for research. In addition, a flexible basis for the future connection of additional channels was designed and implemented. The introduction was rounded off with accompanying change management and training.

Case Study: Sebastian Leitner, Geschäftsführer diginea
"KATAG AG is a long-standing and interesting customer for diginea. As the largest fashion group in Europe, we know that professional systems and partnership-based cooperation are essential for KATAG. With Pimcore, we were able to offer KATAG an optimal solution to achieve the project goals together."
Sebastian Leitner, Geschäftsführer diginea

Tailor-made PIM platform

As a result of the project, KATAG now has a PIM based on Pimcore. This has enabled a significant reduction in running costs compared to the previous solution. The interface concept has been updated, resulting in a modern IT architecture. A high degree of automation reduces future costs for maintenance and expansion as well as for onboarding additional partners and channels. The easy-to-use interface is also very popular among KATAG's users, as there are reduced or specially adapted views of the data for each user's use case. The increased performance and greatly improved search options help to noticeably speed up editing processes. The ability to perform ad-hoc exports at any time also helps with collaboration.

Key Results

Product attributes
Media Assets

Read more Pimcore success stories


Würth Group Electrical

One of the global leaders in the wholesale distribution of electrical material built a centralized PIM for 9 companies and over 4 million products.
PIM/MDM, Wholesale Distribution
Spar middle volga

SPAR Middle Volga

The Russian division of leading grocery retailer SPAR unified a catalog of 260k products for 3 companies: SPAR (retail), Sweet Life (wholesale food supplies), and Sweet Life Food Service (HoReCa food supplies).
PIM/MDM, Retail


Belonging to the Otto Group, Küche&Co is the largest franchise system for fitted kitchen retailers in Austria and Germany. The multi-channel strategy integrates highly qualified personal advice in the studios with the eCommerce platform.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Retail


Arduino is an open-source electronics platform based on easy-to-use hardware and software. All Arduino boards are completely open-source, empowering users to build them independently. Over the years Arduino has been the brain of thousands of projects, from everyday objects to complex scientific instruments.
PIM/MDM, DAM, Technology

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.