Case Study: KEMPER - Impression #1

Case Study: Web2Print for Cross Media Publishing and PIM as a central data hub

KEMPER GmbH is recognised as a pioneer and technology leader in the field of welding fume extraction. The company was founded in 1977 in Vreden, Germany.

For digital representation, product data management, and the creation of the print catalog, the company early on adopted Pimcore. Within the project, the goal was to significantly expand the capabilities of the software platform for the company's purposes, centralize product data management, and s

Logo: anyMOTION
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Customer Key Facts


Manage complex data easily

Every year, Kemper creates a new product catalog that is published in 8 languages. The Web2Print function with PIM integration was intended to facilitate the easy creation of the multilingual comprehensive catalog. Additionally, a technical relaunch was required to optimize infrastructure and backend for modernization purposes. The upgrade involved transitioning from Pimcore 2.3 to version 5 initially, with further stages planned to reach the latest major version. The key focus for the website relaunch was on digital value creation with Pimcore through a central PIM system integrated with ERP.

Central data hub for digital processes

The entire Web2Print process was restructured and rebuilt by anyMOTION. The new catalog and individual data sheets are now generated using PDF-Reactor, a powerful software for converting HTML and XML content into high-quality PDF documents. This ensures that the new catalog and individual data sheets are consistently and professionally designed. Product data management in the PIM allows for centralized maintenance of products in all languages. The avoidance of data silos, as aimed for, was crucial to achieving efficient and integrated data management. To minimize manual transfer processes, migration scripts were also developed for importing data from the ERP.
"The project implementation was not only efficient and focused but also characterized by an impressive team dynamic. The result of the project is fully convincing."
Daniel Jung, Account Director anyMOTION GmbH

Data silos have been dissolved

The efficient creation of the product catalog in 8 languages through the PIM system provides improved control over product information and allows for flexible adaptations to market needs. Editors utilize data objects or integrate graphic files, enhancing the user experience and boosting efficiency through an intuitive interface. The time required for creation has been significantly reduced, and each catalog version is characterized by consistent quality and precision, strengthening the international perception of the Kemper brand as reliable and professional. The automated data import from the ERP to PIMCORE ensures updated prices and maintains uniform, current systems without data loss. Scripts expedite the migration process, resulting in significant time savings during product information updates.

Key Results

Shortened Time to market
Time saved in data maintenance
7 603
Data Objects

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