The Krombacher Digital Platform
With an annual output of over 7 million hectoliters, Krombacher Brauerei is Germany's largest privately owned brewery. In addition to Krombacher Pils, there are a number of other successful products under the Krombacher name. Furthermore, Krombacher Brauerei holds the distribution rights for brands such as Schweppes, Vitamalz, and Dr. Pepper.
Together with Krombacher we designed and built a multi-brand website system for 14 of the brewery’s different brand sites. Based on Pimcore's digital experience platform, the system has an integrated ecommerce solution and is equipped with PIM, DAM, and a partner media library.