The requirements with which Küche&Co approached the Pimcore Gold partner elbkapitäne were manifold. A comprehensive system evaluation was carried out at the start of the project. 5 systems with a CMS / DXP / PIM background were evaluated based on the project requirements. Pimcore was convincing in all areas. Adopting the Pimcore Platform, the clients’ all requirements could be fulfilled by one system, and thus, a complex system architecture with several systems could be avoided.
The new Kitchen&Co platform was built with an improved experience. It now offers users a variety of entry options for finding the right kitchen based on their needs. On the basis of the comprehensively digitized product and image catalog, users can determine their personalized configuration in real-time. In addition, a more inspiration-based introduction is also possible, where users can add styles, components, appliances, or editorial contributions to an idea book and send it to their kitchen consultant.
A clear studio finder quickly guides users to a nearby studio where the configured kitchen can be viewed and purchased.
In line with the multichannel strategy, users who register on the website can view more information about their kitchen purchases (including processing status) at any time.
Pimcore PIM is also integrated with the clients’ ERP data. This data is enriched in the PIM system for 30+ device manufacturers (e.g., AEG, Bosch, Miele, and more). The manufacturers provide data on approximately 25 types of appliances (ovens, hobs, refrigerators, and more). Combined with the configuration options of the Küche&Co models, approximately 500,000 kitchen variations are made available. Pimcore PIM delivers product information to other systems, too (e.g., kitchen configurator).
Pimcore Platform is centrally embedded in the Küche&Co system landscape. In addition to data from the ERP, the Pimcore Platform obtains all store and partner data from the internal Küche&Co partner management system. On the other hand, sales inquiries lead back to the CRM System.