Leasys Accelerates its Website Internationalization Rollout
Leasys is an Italy based market leader in managing Full-Service Leasing solutions for private and professional customers and businesses of all sizes. The company is a wholly-owned subsidiary of the FCA Bank Group.
Leasys was earlier using a single website for the Italian market. But the existing website was lacking the required flexibility to resolve the growing content management challenges. Their CMS was not very adaptable to the desired updates.
The major challenge was internationalization (in multiple languages and multiple countries) of their website because the existing content management system was demanding huge resource allocation and manual efforts in replicating and updating different websites with the same multimedia elements.
Another challenge was the faster-time-to market.
Along with that, the client also wanted to streamline their:
Customer relationship management
Enterprise resource planning
Product information management
After retrieving all the business requirements, our Pimcore partner analyzed the existing situation and then defined the technology roadmap across all phases of the software development lifecycle.
The transition of the Leasys website to Pimcore has allowed the client to complete the internationalization path as they intended. The website was rolled out in six countries and 7 languages. For all the 7 published country sites, a single PIM database was used where all marketing data is collected.
The use of the corresponding API has guaranteed a very high degree of flexibility and accessibility for the management of website and application content.
It has also made it easier to deliver content and services in multichannel and multi-device mode and to integrate the desired information into third-party applications, mobile applications, etc.
Through the differentiation of roles and the central management of the system, everyone has full control of the actions performed by all the enabled users.
It now provides full flexibility to release a new country website immediately. It gives full control of the versioning of all the website content, including multimedia. Now, any changes required in the CMS can be made easily, and the updates now get replicated instantly. By using the powerful features of Pimcore, Leasys is compatible with most frequently used devices, including mobile phones, tablets, and full HD monitors. The use of Pimcore has allowed an increase in efficiency in publishing content on multiple channels.
After the rollout, the number of visits to the website has increased thanks to the improvement of the customer experience.