Case Study: Macron Joins the Pimcore Team Along with PIM and DAM
Macron is a leading international brand in the design, production, and sale of active sportswear. It operates in five main business areas:
- run & train
The foundation of Macron’s success is in the ability to best interpret the needs of those who practice sports, developing products of technical excellence and top quality.
The PIM / DAM / MDM project aims at redefining and managing the different workflows to facilitate and effectively distribute updates and product information to sales channels.
Customer Key Facts
Creating customized data and picture flows.
Pimcore: work hard, play harder!
Pimcore for Macron adopts PIM/DAM/MDM.
Pimcore is integrated with Macron's ERP through Sync4Pimcore, the connector from Esse Solutions. It receives key product data. Images, on the other hand, come from the software that manages the digital content and are automatically associated with the product through naming convention. We created a unique workflow for each product: once the information is entered, the Macron team independently uploads the content to a channel. Data quality has been enabled. Depending on the channel, the image background can be automatically changed from white to gray. The ability to publish data in bulk has been introduced to speed up the uploading of products online.
The pricing system has been modified, creating different price lists: pricing comes from the ERP and is subsequently implemented based on commercial policies that take into account the channel and the output store. Thanks to the Media Kit, Macron can create zipped product folders that contain pictures and a csv of optional and related data. A system of inheritable permissions has been implemented through picture correlation: pictures can be seen or avoided and can be overwritten within the system itself.