Case Study: Better Relationship With Customers and Suppliers for Beauty Cosmetic Brand
Markwins Beauty Brands is a global leader in cosmetics, cosmetic accessories and beauty collections. Is recognized as one of the top 20 suppliers in the global cosmetics industry.
After the global collapse that occurred during the pandemic, the beauty market has shown great resilience, increasing online investments. The change of gears has led to strong changes in offers, sales channels, and business model of all companies in the sector, thus creating the possibility of investments in technology fields, processes and R&D.