Case Study: Fashion Brand Sells Directly to Consumers on Content Commerce Platform
Martini Sportswear GmbH is based in Annaberg and is an international brand for outdoor clothing. In the 1960s, founder Martin Hornegger produced ski jumping suits for the Austrian national team. Today, the future-oriented family business operates worldwide, and the entire team is committed to high quality and outstanding service day after day.
Martini Sportswear has been setting trends in the outdoor clothing sector since 1985. Martin Hornegger put all his efforts into setting up a company that is now known all the way to the top of the sports world. At its headquarters the sports fashion brand is constantly developing and forging ahead with innovations in clothing technologies. When it comes to meeting the demands of the digital world, Martini has put its trust in Pimcore.