Case Study: Martini - Impression #1

Case Study: Fashion Brand Sells Directly to Consumers on Content Commerce Platform

Martini Sportswear GmbH is based in Annaberg and is an international brand for outdoor clothing. In the 1960s, founder Martin Hornegger produced ski jumping suits for the Austrian national team. Today, the future-oriented family business operates worldwide, and the entire team is committed to high quality and outstanding service day after day.

Martini Sportswear has been setting trends in the outdoor clothing sector since 1985. Martin Hornegger put all his efforts into setting up a company that is now known all the way to the top of the sports world. At its headquarters the sports fashion brand is constantly developing and forging ahead with innovations in clothing technologies. When it comes to meeting the demands of the digital world, Martini has put its trust in Pimcore.

Logo: Martini
Logo: Elements
Pimcore Strategic Partner
  • Martini
Solution Partner
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Customer Key Facts


The challenge: fulfilling the needs and wishes of various stakeholders

After the relaunch, the new website attracted people’s attention with its fully responsive design, stylish product grid and user-oriented content. With the help of Pimcore, central data management, an ERP interface and a newsletter interface were created. But as with fashion trends, time never stands still in the online world: New technologies alter the requirements for websites, and customer needs keep changing. To be able to provide users with a high-end shopping experience, ongoing adjustments to the webshop are necessary. The payment process had to be simplified, the handling of returns had to be made possible, the tracking of shipments had to be ensured and, of course, optimisations had to be made in the area of UX.

Online shopping – Pimcore style!

Martini's online shop allows visitors to experience functional clothing even before they hold it in their hands. The frontend boasts detailed images, in-depth product descriptions and specific suggestions on how to combine various items. The backend uses the digital commerce framework by Pimcore: It’s the perfect shop solution and optimally complements the PIM and CMS services.

Constantly in flux

The figures speak for themselves: Digital visitors seem to enjoy the online shop as much as the products of the well-known sports brand. The next development steps are already being planned. The focus is on the product detail pages: In addition to a new design, they will be expanded to include all the information that is most relevant for users (for instance, for which sport the respective item of clothing can be used or with which other products it can be combined). The goal: As in offline retail, where the salesperson is completely responsive to the buyer, users should also experience an ideal customer experience online! You can find even more success stories on the blog – read them now and be inspired!

Key Results

Increased time on page
Increased Average Order Value

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