Case Study: Moderna Products - Impression #1

Case Study: Modernaproducts.com - Where Smart Plastics and Happy Pets Meet Digital Experiences

Moderna Products is a manufacturer of smart plastics for your pet based in Izegem (Belgium) with a 2nd manufacturing site in Gaffney (USA).

Moderna Products is a manufacturer of smart plastics for your pet based in Izegem (Belgium) with a 2nd manufacturing site in Gaffney (USA). Soul for your pet, combined with the agility to quickly adapt in this fast-paced society, is core to the Moderna products’ DNA. Smart logistics, lowering the ecological footprint in a plastic consuming world, and giving back to society are a handful of examples that embodies that DNA.

Logo: Moderna Products
Logo: Studio Emma
Pimcore Gold Partner
Customer
  • Moderna Products
Solution Partner
Products Used
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Customer Key Facts

50
Mio. Euro Turnover
71
Employees
Challenge

Moderna partners with Studio Emma for a digital facelift

While personal and offline communication between the Moderna team and their customers is very strong, this didn't translate into the digital medium. Therefore, Studio Emma was consulted to bring the Moderna online platform into a new era. The main business goals were focused on helping their distributors leverage the Moderna brand by offering a completely new website that embodies the Moderna soul in alignment with their other communication channels. Additionally, the goals included exclusive download access for partners to high-quality assets to spark higher engagement between consumers and Moderna products. Furthermore, Studio Emma aimed at integrating the Moderna order platform to provide one single point of contact for partners, streamlining the overall user experience. Another goal was the consolidation of product information to deliver consistent data across multiple mediums, ensuring coherence in Moderna's digital presence.

Solution

How Pimcore Became Moderna's Digital Foundation

With Pimcore, we provided a comprehensive solution aligning with Moderna's business goals and offering a lasting digital foundation. By integrating CMS, PIM, and DAM, Pimcore distinguishes itself through experience management, reducing the cost of multiple platform integration. The new website not only enhances brand visibility but also addresses partner demands for high-quality product assets. Utilizing Pimcore’s customer management and DAM features, partners can easily download images and datasheets in various formats. Furthermore, the platform integrates with Moderna's order system, allowing partners to use their website login. This integration, facilitated through Microsoft Dynamics CRM, ensures seamless access, password management, and authentication on the SAP order platform. The result is a unified Moderna platform, serving as a single point of contact for partners and extending the brand effectively to end-customers.
Results

One source of truth

A lot of ground was covered by implementing Pimcore as part of Moderna’s technical architecture in totality. First of all, the online experience delivery towards partners and end-consumers is now in harmony with Moderna’s offline communication. This enforces brand cohesion and an overall improvement in the customer’s experience. For their partners, Moderna went the extra (s)mile by providing access to personal pricelists, marketing material, datasheets, sales contacts… by providing one single point of contact. Partners are now empowered to do more with less effort. As an indirect result of the website overhaul, Moderna now enjoys one single source of truth for managing product information, digital assets, and the online experience, which automatically reduces the time to market new products as a whole.

Key Results

50%
Time saved in data maintenance
200
Documents

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