MSG Online
In a transformative digital initiative, MSG Online GmbH integrated ERP, multi-shop systems, and Pimcore as the central hub for Product Information Management. By consolidating product data into a single “golden record” across multiple languages and tens of thousands of items, the company achieved automated content management and customizable product catalogs. This integration enhanced operational efficiency and improved customer engagement across both online and offline channels.
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Facing a rapidly evolving omni-channel marketplace, MSG Online GmbH confronted significant challenges in managing and synchronizing product data across its extensive network of online shops and physical stores. The company handled tens of thousands of items distributed over multiple languages and sales channels, ranging from sophisticated e-commerce platforms to traditional brick-and-mortar operations. Disparate legacy systems and inconsistent product information resulted in inefficiencies, duplicate data, and labor-intensive manual processes that delayed market responsiveness. The business required a robust, scalable solution to streamline and automate data management. This solution needed to ensure accurate, consistent product details while enabling dynamic content updates and flexible pricing strategies. Additionally, the integration had to support multiple systems and seamlessly connect with third-party applications, thereby empowering the organization to meet customer demands and operational targets more effectively.
MSG Online GmbH tackled its data management challenges through a Best-of-Breed approach. The project integrated their ERP system, multi-shop platforms, and Pimcore to serve as the central hub for product information. By establishing Pimcore as the “golden record” for product data, the solution streamlined disparate systems into a unified, real-time data consolidation process. This integration enabled automated content management, dynamic catalog generation, and comprehensive customization of product attributes across multiple languages. Seamless connectivity with third-party applications further ensured that data updates occurred instantly, reducing manual intervention and establishing a scalable architecture designed to support future growth and continued digital innovation.
“Due to the exceptional user-friendliness and intuitive operation of Pimcore, we swiftly mobilized many experienced employees for data refinement. The platform’s ease of use reduced the learning curve, enabling our team to leverage their expertise to achieve meticulous data enhancements that improved system efficiency and overall performance."
Farid Rawas, Managing Director
Following the implementation, MSG Online GmbH witnessed significant improvements in operational efficiency and overall data integrity. The new system reduced the time-to-market for product updates by 40%, thanks to automated data management processes that eliminated labor-intensive manual tasks. Duplicate data was reduced by 35%, resulting in enhanced accuracy and optimal resource utilization. The unified, real-time platform allowed for the rapid generation of dynamic product catalogs, thereby improving customer engagement across both online shops and physical stores. These advancements not only increased operational agility but also provided a competitive edge in a rapidly evolving digital marketplace, positioning the company for sustainable growth and long-term success.
Media Assets
Reduced Duplicated Data
Product Attributes
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