Case Study: NORD EVENT - Impression #1

Case Study: Those who plan events need quick solutions

NORD EVENT is one of the largest event management companies in northern Germany. The company organizes over 3500 events annually: private parties, such as weddings and milestone birthdays, as well as premiere parties and conferences. Most clients book the complete package – in which NORD EVENT organizes everything from catering to equipment.

It was the beginning of 2020 when codafish had taken over the support of the NORD EVENT event management company’s Pimcore content management system. NORD EVENT had transferred its website to this software two years before, but they were not satisfied with the results.

Logo: NORD EVENT
Logo: codafish
Pimcore Gold Partner
Customer
  • NORD EVENT
Solution Partner
Industry
Products Used
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Customer Key Facts

42
Locations
350
Employees
Challenge

The number one goal: to make the website more visible

When NORD EVENT first contacted codafish, the visibility of the website was severely limited. The company had a website relaunch well behind it, but the SEO-relevant titles and descriptions were not displayed on Google. So, NORD EVENT wasn’t where it wanted to be - at the top of the search results. In addition, it took far too long for website visitors to receive recommendations for suitable event locations, the contact form didn't work and there was no way to scroll through each of the locations independently of the search function in order to help inspire ideas.
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Case Study: Johanna Linow, Senior PR & Online Marketing Manager
"In the past, when we were working with another CMS, data management was totally cumbersome. There were no previews, people were working in the dark, so to speak. The biggest advantage of Pimcore is that the frontend and backend look almost the same, and the user experience is totally intuitive and easy."
Johanna Linow, Senior PR & Online Marketing Manager
Solution

Fast and reliable

codafish optimized various functions in the Pimcore system so that, among other things, the meta titles and descriptions could be displayed correctly on Google and the contact form would work again. In addition, the agency installed legally- compliant cookie technology and revised the structure and design of the website for an improved user experience. Last, but not least, codafish created an overview of all event locations and restructured the Pimcore backend to make data and content management easier. Content Manager, Johanna Linow of NORD EVENT, is also thrilled: "In the past, when we were working with another CMS, data management was totally cumbersome. There were no previews, people were working in the dark, so to speak. The biggest advantage of Pimcore is that the frontend and backend look almost the same, and the user experience is totally intuitive and easy."
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Results

More satisfied clients and easier backend work

Before working with codafish, the NORD EVENT website was hard to find, slow and not well structured. Now the website is on page 1 of Google's results if you search, for example: "event location hamburg". In Pimcore, the locations are now also linked to search terms, so Google records these, as well. The structure and design of the NORD EVENT website has been optimized and new call-to-action strategies ensure better conversions. In addition, clients can now, not only find concrete suggestions for their searches on the website, but also an overview of all locations to help provide some inspiration. "Thanks to the new overview and the opportunity to stroll through our offers in this way, the amount of time that our visitors spend has increased significantly, and they are also asking for more locations than before," says Johann Linow. "And for us, the workflows at the backend have been dramatically simplified. This is a great result!"
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Key Results

70%
Time saved in data maintenance
60%
Increased conversion rate
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