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Case Study

Successful SEO rankings with Pimcore

The city in southern Spain is known across the world for its sunny climate, beautiful sandy beaches and colorful way of life. So it’s no surprise that so many people are drawn to Marbella to fulfill t…

Real Estate & Construction DXP/CMS EMEA France
15% more traffic
Challenge
Challenge The goal: A strong and competitive position They quickly found a suitable agency and Panorama began its digitization project, however the project quickly stalled. The system was not developed in line with their requirements, individually required bricks were not implemented and the CMS was…
Solution
Solution Time for an update: Extensive Pimcore optimizations for the best results After the initial discussions and a comprehensive review, it was clear to Timo Müller and Andreas Wroblewski: Pimcore would need to be be completely reinstalled. Once they had gained access to the Panorama website serv…
Results
Results Growth thanks to the latest version of Pimcore Following more than 3 years of support from codafish, the Pimcore CMS was renewed once again at the beginning of 2023 and the entire system was updated to Pimcore X. The success of this stability in combination with all the optimizations carried…
Customer
Panorama Marbella
Products Used
DXP/CMS
Solution Partner
codafish

Customer Key Facts

1

Number of Locations

30

Number of Employees

675

Number of Products

Challenge

The goal: A strong and competitive position

They quickly found a suitable agency and Panorama began its digitization project, however the project quickly stalled. The system was not developed in line with their requirements, individually required bricks were not implemented and the CMS was running on an outdated version. Alex Clover soon realized that something had to change – there were no two ways about it, a new partner who was capable of implementing the objectives had to be found. The team defined precise requirements for this. The new agency needed to have a good understanding of the internal structures and workflows at Panorama and understand the general requirements of a real estate project.What might sound like a barrier to finding a new partner didn’t actually prove to be a problem for Panorama. After a further search, the team found exactly the right agency for their requirements in codafish.

Panorama Marbella real estate website homepage with luxury pool villa photography and property search

codafish not only rescued us from a difficult situation with our previous web developer. They have consolidated the stability of our website with Pimcore so much that we can now focus on SEO growth

Assistant Managing Director and Investments Consultant

Solution

Time for an update: Extensive Pimcore optimizations for the best results

After the initial discussions and a comprehensive review, it was clear to Timo Müller and Andreas Wroblewski: Pimcore would need to be be completely reinstalled. Once they had gained access to the Panorama website server, they began to set up a local development environment via Docker, implement hosting and migrate the repository from the previous agency to the new Pimcore environment. After the official project takeover was completed, the CMS Pimcore was rebuilt piece by piece and completely switched to the new instance within the codafish environment.After completing the groundwork, codafish moved on to working through the individual support tickets and the underlying requirements that Panorama had already provided to the former agency so that the website could be optimized according to the real estate agency’s wishes and in perfect harmony with the best technical components. A lengthy process, which in the end yielded an impressive result.

Panorama Marbella website redesign showing luxury villa with swimming pool on the new homepage

Results

Growth thanks to the latest version of Pimcore

Following more than 3 years of support from codafish, the Pimcore CMS was renewed once again at the beginning of 2023 and the entire system was updated to Pimcore X. The success of this stability in combination with all the optimizations carried out is having an effect. Thanks to the resulting improved SEO rankings, Panorama has already recorded 15% more traffic than before the takeover.“The Pimcore expertise from codafish is truly excellent,” summarizes Alex Clover about the collaboration. “They have helped us from the beginning to bring our website to the best possible level. For that, I give the codafish team’s support the grade of ‘very good’ at any time.“

Pimcore award winner illustration featuring cartoon astronaut on podium with trophy against purple sky

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