Case Study

Augmented Shop Experience, Innovation Made in Switzerland

Spaeter AG is one of Switzerland’s leading trading companies for construction and sub-construction trades and industry. Spaeter AG provides its customers with products from the three branches steel &a…

Real Estate & Construction PIM/MDM Data Centralization DACH EMEA Switzerland

Challenge

Challenge 24/7 Shop Access If there is an emergency on a construction site, a spare part is needed as quickly as possible and the customer cannot wait for delivery the next day. Even if the pick-up shop is unmanned, the customer should procure what he needs so urgently. Here, there were some problem…

Solution

Solution Augmented Shop Navigation The flagship store is accessible with the Spaeter app. The check-in automatically sets the correct parameters for order handling and the availabilities for the pick-up location. The items can be placed in the shopping cart in advance via the online shop or in the s…

Results

Results Pathfinding Map as Core Element For the augmented reality navigation, a map of the store with approximately 40 shelves is displayed. Including locked zones (zones that are not accessible/obstacles), this map also includes automatic pathfinding for navigation between the shelves. For this, a …

Customer Key Facts

50

Locations

80

Employees

Challenge

24/7 Shop Access

If there is an emergency on a construction site, a spare part is needed as quickly as possible and the customer cannot wait for delivery the next day. Even if the pick-up shop is unmanned, the customer should procure what he needs so urgently. Here, there were some problems to solve, such as access to the shop, ensuring authentication of the customer, and finding products.

Augmented Shop Experience, Innovation Made in Switzerland

"Initial customer feedback has been promising and has given us the courage to continue pursuing the path we have blazed. We believe that with our project, we have laid the cornerstone for all of our future pick-up shops and we can thus assist our customers with their work as well as possible."

Stephan Habegger

CIO Spaeter AG

Solution

Augmented Shop Navigation

The flagship store is accessible with the Spaeter app. The check-in automatically sets the correct parameters for order handling and the availabilities for the pick-up location. The items can be placed in the shopping cart in advance via the online shop or in the store using the app’s scan function. Thanks to the integration of the payment service provider, the purchase can directly be paid.

Results

Pathfinding Map as Core Element

For the augmented reality navigation, a map of the store with approximately 40 shelves is displayed. Including locked zones (zones that are not accessible/obstacles), this map also includes automatic pathfinding for navigation between the shelves. For this, a coordinate system has been created in the background, which transmits the data to the app.

Easy-To-Use Tools

This way, the app detects the item's storage location and can display the arrows with the help of the coordinates and lead the customer to the desired product. A visual editor was implemented to make the maintenance of the map as user-friendly as possible.

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Augmented Shop Experience, Innovation Made in Switzerland

Customer Key Facts

50