Case Study: Paul Green - Impression #1

Case Study: The path to Paul Green's digital brand presence

Paul Green is an internationally renowned manufacturer of high-quality shoes for women, characterized by timeless design, outstanding quality and a focus on sustainability.

The brand Paul Green has been completely relaunched and the new brand website should reflect this change as well. To differentiate in the highly competitive fashion market, the focus was on high-quality design and emotional user experiences. Both agile project management and an efficient project set-up based on Pimcore enabled a targeted and smooth implementation of the project.

Logo: Paul Green
Logo: pixelart
Pimcore Gold Partner
Customer
  • Paul Green
Solution Partner
Industry
Products Used
Visit website

Customer Key Facts

500
Employees
2 000
Global Dealerships
Challenge

Relaunching while focusing on brand values

The new brand manual was transferred to the online world in a smart way. With many small animations and attentively designed details, the new orientation of the brand is emphasized. The new brand values with a focus on women and sustainability are always in the foreground. From the subtle design language to sustainable messages, this orientation runs through the entire website. Interactive elements and animations add a playful touch to Paul Green's online presence and invite users to explore the brand and products.

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Solution

Sustainable Design System

Strong elements such as a running line in the highlight color, large-format headers and visually memorable displays of facts and figures repeatedly make meaningful statements throughout the Paul Green website. This targeted visual design gives the website an impressive presence and supports the communication of important information. Through intensive consultation and exchange, the website content and all products were re-shot to support the new web design with fresh and engaging content. Also, the relaunch ensured that the themes around sustainability always resonate and that all information is made accessible in a simple and understandable way.

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Case Study: Nina Schwebach, Lead Project Manager, pixelart
"Thanks to agile project management, effective communication and jointly defined goals, the relaunch was a complete success. We are proud of the result and look forward to constantly developing the project further and walking part of the way together."
Nina Schwebach, Lead Project Manager, pixelart
Results

Clean, inspiring & emotional

The appealing presentation of the products captivates visitors and potential customers and conveys a first-class website experience. Particularly noteworthy is the innovative retailer search, which seamlessly links the online world with stationary retail. In the background, the set-up with Pimcore and Product Information Management (PIM) enables a structured organization of the products and ensures a quick update of the data during collection updates. As a result, the product area always remains up-to-date and always presents the latest trends to users in a clear and at the same time visually appealing way.

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Key Results

6
Months From Idea to Go-Live
↓
Time saved in data maintenance
↑
Increased Website Traffic
2 500
Media Assets
Visit website

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