Raiffeisen Warenbetriebe Salzburg eGen.
Raiffeisen Salzburg Lagerhaus is one of Austria’s leading suppliers in the household, gardening, agriculture, construction and energy sectors.
With 38 locations, 9 workshops and 26 gas stations in the province of Salzburg and a diverse product range, the company embarked on digitalizing its retail and B2B processes. Implementing Pimcore’s PIM system, they centralized the management of products, enhanced supplier collaboration and leveraged digital signage, setting the stage for doubling their online inventory as well as streamlined operations.
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Raiffeisen faced the daunting task of managing a vast and varied inventory across multiple locations, workshops and gas stations. The company’s goal to maintain high customer satisfaction and provide high-quality service while expanding its digital footprint brought forth significant operational and data management challenges. The need for a centralized and efficient system to manage their extensive product range and improve customer experience was critical.
Salzburg-based digital agency elements introduced a comprehensive PIM system by Pimcore. This system enabled the centralized management of over 6,000 products – all of which can now be syndicated as required. In addition, a supplier portal was established for collaborative data maintenance, targeting a doubling of online inventory in the webshop – from 6,000 products to 12,000. Pimcore’s database publishing feature helps with efficient brochure production via templates. Plus: Products and assets from Pimcore’s digital asset management (DAM) system are used for in-store digital signage.
In short: The company now benefits from a unified, single-source and multi-channel data management system.
In contrast to a purely centralized online shop, the integration of Pimcore’s solutions allowed Raiffeisen to offer a superior Click & Collect service, enhancing both in-store and online customer experiences. Customers can now choose from a wide range of products at home or at the point of sale and either make a reservation or have the goods delivered to the nearest warehouse.
The central product information management system connects various data sources, streamlining operations. New service offers include online prefab house configurations with quotations and easy access to a range of different services. Even annual fuel oil and pellet orders can be conveniently placed via the new digital platform.
This digital transformation not only improved customer service but also expanded Raiffeisen’s online presence and operational efficiency.
articles in the webshop
user experience & online presence
operational inefficiencies
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