Case Study: Project Takeover and Website Relaunch
Xaver Schneider GmbH & Co. KG is a family-run company that has been manufacturing umbrellas since 1868. The company is characterized by high product quality and regional production.
From zero to hero! DGTLS supported Schneider Schirme with the website relaunch including store integration - but not right from the start. Despite taking over the customer during the ongoing project, it was implemented quickly and efficiently and completed on time. Summer can come.
Customer Details
Customer Key Facts
7
Locations 1 500
Products Challenge
Website Relaunch with several features, focusing on customer experience
The customer wanted a complete relaunch of the company website including numerous features in order to provide an optimized customer approach and an improved service adapted to current requirements. A new online store was to provide the target groups with even more specific information about the numerous products and improve the user experience. In addition, relationships with sales partners were to be strengthened in the B2B area.
As the customer already had a PIM, this was also to be optimally integrated into the new system.
"Thanks to the efficient and fast implementation, the relaunch of the Schneider Schirme website including store integration could be realized on time. The close cooperation with the customer and the numerous features of Pimcore are particularly noteworthy and contributed significantly to the great success."
Susanne Einsiedl, Team Lead Digital Experience, DGTLS
Solution
Close and fast cooperation for project solutions
DGTLS only took over the client Schneider Schirme during the ongoing project phase. In several workshops, the previous implementation was reviewed, missing components were defined and a roadmap for implementation was drawn up so that the relaunch and design revisions could be implemented by DGTLS by the agreed deadline as originally planned. The initial PIM and parts of the layout were already in place at the start of the collaboration.
The Pimcore backend was further developed and the existing PIM was adopted. Store integration was also built in. Two different login areas were created in the online store for retailers and customers. As a special feature with a major impact on customer service and usability, a spare parts finder was integrated.
The DGTLS creation and content department took over the optimization and completion of the design and content based on the existing ideas.
Results
Successful Relaunch on time
Despite the takeover during the ongoing project phase, the relaunch was completed on time together with the customer. The close cooperation enabled the successful implementation of all project elements. All of the client's expectations of us were met. The performance of the online store, which after the relaunch and without any special promotion delivered significantly more orders than forecast, can be seen as a sign of successful project completion.
With the new website, Schneider Schirme is further expanding its standing as an established market leader throughout Europe and is looking to a successful future.
Key Results
↑
Increased Website Traffic ↑
Increased Average Order Value ↑
Increased conversion rate ↑
Increased Website Visitors