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Case Study

Skibus München

Skibus München has been the expert for ski & snowboard trips to the Bavarian and Austrian Alps for almost 10 years. Enthusiastic winter sports enthusiasts can travel climate neutrally with the bus…

Travel & Hospitality PIM/MDM Website Relaunch Data Centralization DACH EMEA
TimeSaved
WebsiteTraffic
AverageOrder
Challenge
Challenge Skibus Munich needed a relaunch of the website to meet the growing content and graphic requirements of the target group. In addition, awareness of the services and special features of Skibus München should be raised via several marketing measures such as social media, ad placement or conte…
Solution
Solution "Implementation of the project with Pimcore, as this allows a clear, modern and graphically appealing website with a clearly specified user journey. The core element will be the detailed tour presentation of the individual ski resorts including a downhill map and weather overview. The integ…
Results
Results The new website of Skibus München is high-performing, target group-oriented and clearly arranged. The description of the individual trips to the ski resorts, the focus on climate neutrality, the daily updated weather overview as well as the simple booking process ensure that the website is e…
Customer
Skibus München
Products Used
PIM/MDM
Solution Partner
valantic

Customer Key Facts

3

Locations

2

Countries

Challenge

Skibus Munich needed a relaunch of the website to meet the growing content and graphic requirements of the target group. In addition, awareness of the services and special features of Skibus München should be raised via several marketing measures such as social media, ad placement or content generation.The website should be given a modern character and, by means of numerous services as well as a clear booking route, achieve a quick booking without large jumps.
Skibus Munchen website homepage featuring skier on Kitzbuhel slope with booking and departure schedule

"With the support of valantic, we were able to realize a website relaunch that was precisely tailored to our target group. Our requirements were perfectly implemented. Our customers benefit from features such as real-time snow and weather data, a trip display and the seamless integration of our online store. We are thrilled with the platform's ease of administration."

Stephanie Unterreitmaier

Digital Marketing Expert

Solution

"Implementation of the project with Pimcore, as this allows a clear, modern and graphically appealing website with a clearly specified user journey. The core element will be the detailed tour presentation of the individual ski resorts including a downhill map and weather overview. The integration of weather data as well as snow forecasts works via interfaces to the respective weather services. Since these points are crucial for winter sports enthusiasts, they are also listed large in the header menu. The header also contains a filter function for the exact display of the ski slope maps. The complete service of the website is available bilingually.To support the relaunch and set seasonal peaks, Google Ads as well as Social Ads, i.e. ads in Facebook services as well as Instagram, were repeatedly used in a targeted manner. We also supported the client in community management and channel establishment in Facebook and Instagram, such as content creation.
Skibus Munchen interactive Alps weather map showing cloud and sun icons for ski resort overview

"We completely redesigned the innovative product Skibus München, which is geared towards a technology-savvy target group. Together with AOB we created an efficient booking portal with all important and relevant information - with Pimcore we were able to perfectly integrate numerous features such as live weather, POI maps, dynamically customizable timetables and much more."

Sebastian Dietrich

Unit Lead

Results

The new website of Skibus München is high-performing, target group-oriented and clearly arranged. The description of the individual trips to the ski resorts, the focus on climate neutrality, the daily updated weather overview as well as the simple booking process ensure that the website is excellently accepted by the target group. Winter sports have never been so much fun.
Skibus Munchen Kitzbuhel page showing ski area stats lift count funparks and pricing from 65 euros

Key Results

TimeSaved

WebsiteTraffic

AverageOrder

Conversions

TimeOnWebsite

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