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With 11 regions, Styria Tourism is one of the largest tourism regions in Austria. The company has relied on Pimcore for the implementation of its digital strategy since 2010, making it one of the firs…
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In the past, managing and sharing images were rather impractical. The solution was 100% customized, each of the users could access more than 11,000 images as soon as they had a login. Steiermark Tourismus used Pimcore's CMS and DAM to manage over 600,000 assets with predefined permissions. For this, 20 roles were created for more than 300 users, so that the sharing of assets could quickly become confusing.
With the use of the Enterprise Edition and the introduction of the Asset Experience Portals at Styria Tourism, the sharing and making available of assets could be easily designed and implemented. The company now has several portals that provide images for customers, partners, and visitors. At the same time, the "user first" approach is implemented here, as all relevant target groups can easily access the assets that are relevant to them.
With Pimcore's Asset Experience Portal, Styria Tourism now has the possibility to provide data for more than 1300 internal and external target groups. Assets can now be configured within the portals and, together with metadata, can also be uploaded directly into the portals. In addition, Styria Tourism has created separate asset experience portals for the different target groups in order to be able to respond to the different requirements.
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