Case Study: Online Store for Publisher Improves Experience and Conversions

Taxpress operates on the training and publishing market since 2000. They specialize in training in tax law, public finance, and public aid. Taxpress is also a publisher of professional press and specialist comments.

Business Needs

Taxpress operates in a highly competitive training and publishing industry. They are aware of the need to constantly improve the way they reach their customers. In order to increase sales, they have decided to improve the way they reach their customers via the Internet. The goal was to prepare an online store to present and sell their diverse offer and content.

Pimcore Solution

We designed an online store on the Pimcore 6 platform. Knowing the specifics and composition of the offer, we had to apply a different purchasing process for each product category. The products also differ in the presentation of their offer, because each category has its own specific template. We used tags and relationships between products, which facilitates the sales of training courses in different variants of terms, price packages, agenda, and speakers. The website in the administration panel was divided into widgets for WYSWIG mode editing.

Business Results

Taxpress has gained a useful online store prepared to show the maximum potential of their offer. We have implemented cross-selling tools that have a positive impact on sales. We gave the opportunity to present extensive content and video materials. All this in a modern and professional user interface.

Customers can place orders in a fast, intuitive way, receiving all the information needed at the purchase stage. After logging in, the client goes to his digital library where he can download the purchased materials in the electronic version. We provide high convenience and added value and positive user experience.

Pimcore Gold Partner
  • Wydawnictwo Taxpress s.c.
Solution Partner
Visit Website

Read more Pimcore success stories

Master Data Management for European Websites

The Berlitz company manages more than 550 offices in over 70 countries worldwide and is one of the most successful global players in education and language training, intercultural training and global leadership training.
PIM/MDM, DAM, DXP/CMS, Education, Government & Public Sector

Improved Data Management and Renewed Website of a Major European Study

‘Asset’ is the association for students studying in the Tilburg University. With 6000+ members, Asset is one of the largest study association in Europe.
DXP/CMS, PIM/MDM, Education, Government & Public Sector

Pimcore Learning Management Solution (LMS) with eCommerce

SmartWay is a provider of e-learning solutions with +13 years of experience working in the corporate and government sectors with expertise in the e-learning industry and is a trusted Moodle partner.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Education, Government & Public Sector

Digital Relaunch with Pimcore for Hochschule Bremerhaven

Bremerhaven University of Applied Sciences is a state university founded in 1975. Around 3 000 students from over 40 nations are currently studying in 25 bachelor's and master's degree programs.
DXP/CMS, PIM/MDM, DAM, Education, Government & Public Sector

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.