Case Study: Online Store for Publisher Improves Experience and Conversions

Taxpress operates on the training and publishing market since 2000. They specialize in training in tax law, public finance, and public aid. Taxpress is also a publisher of professional press and specialist comments.

Business Needs

Taxpress operates in a highly competitive training and publishing industry. They are aware of the need to constantly improve the way they reach their customers. In order to increase sales, they have decided to improve the way they reach their customers via the Internet. The goal was to prepare an online store to present and sell their diverse offer and content.

Pimcore Solution

We designed an online store on the Pimcore 6 platform. Knowing the specifics and composition of the offer, we had to apply a different purchasing process for each product category. The products also differ in the presentation of their offer, because each category has its own specific template. We used tags and relationships between products, which facilitates the sales of training courses in different variants of terms, price packages, agenda, and speakers. The website in the administration panel was divided into widgets for WYSWIG mode editing.

Business Results

Taxpress has gained a useful online store prepared to show the maximum potential of their offer. We have implemented cross-selling tools that have a positive impact on sales. We gave the opportunity to present extensive content and video materials. All this in a modern and professional user interface.

Customers can place orders in a fast, intuitive way, receiving all the information needed at the purchase stage. After logging in, the client goes to his digital library where he can download the purchased materials in the electronic version. We provide high convenience and added value and positive user experience.