Case Study: The Distributors - Impression #1

Price Busters Promotional Submission Module

The Distributors are Australia’s leading national independent wholesaler distributors to petrol and convenience outlets, corner stores, pharmacy, newsagents, schools and the route market. They specialise in Beverages, Confectionery, Snacks, Grocery and Customer Service. Operating from 35 locally owned warehouses nationally.

Buying group, The Distributors, have 35 members and over 10,000 customers they need to distribute promotional brochures and emails to on a monthly basis. The process must be simple, cost-effective and efficient as they have a small marketing team.

Logo: The Distributors
Logo: Stimulus Australasia
Pimcore Silver Partner
Customer
  • The Distributors
Solution Partner
Industry
Products Used

Customer Key Facts

35
Locations
1K
Employees
10K
Products
230+
Brand Suppliers
Challenge

The Brief

The Distributors contacted Stimulus to produce promotional brochures and emails to be distributed to their members nationwide, including corner stores and petroleum companies. With their speciality being confectionery and grocery products, the client wanted a simple, timely and cost-effective solution to provide customised print and email solutions to their customers on a monthly basis.
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Solution

The Outcome

Stimulus worked with The Distributors to design and developed a system with a custom-built PIM/DAM/CMS Price Busters Submission Module that would allow the client to not only collect data and information on offers, but also use flexible widgets to build customised monthly promotional brochures using W2P technology. The Submission Module also provides: • Flexible widgets to adjust price and products • Personalisation to their business needs • Personalisation for each member company with different products, price and promotions • Management of supplier prices and discount structures • Management of data including email and postal distribution lists • Summarising reports for management • Generating low resolution and print ready PDF brochures • System has the ability of generating personalised newsletters to be emailed out to individual customers
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Results

Efficiency, Accuracy & Shorter Time To Market

The Pimcore Price Busters Submission Module simplified price negotiations and discount structures across many suppliers and provided the small team with more time to focus on design, negotiations and distribution. This monthly publication and email campaign are now more streamlined and cost-effective, running seamlessly and in an efficient manner.

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Key Results

✔
Improved performance and accuracy
✔
Seamless integration of data

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