Case Study: Tom&Co - Impression #1

Case Study: Pimcore implementation for efficient product data management and improved time to market

Founded in 1991 and independent since 2017, Tom&Co is a Belgian retailer specialised in animal food, accessories and services. Animal welfare is at the core of all initiatives and innovations.

From having no PIM system to implementing Pimcore PIM/MDM and DAM, Tom&Co now has a trusted and powerful source for all product related data. It is user-friendly, integrated with the ERP system and the webshop and its features have been leveraged to improve efficiencies.

Logo: Tom&Co
Logo: Studio Emma
Pimcore Gold Partner
Customer
  • Tom&Co
Solution Partner
Industry
Products Used
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Customer Key Facts

200
Locations
50 000
Products
3
Countries
Challenge

Tail wagging the dog

With no existing PIM/MDM/DAM, data was spread across the organisation and managed manually, resulting in room for error and a lengthy time-to-market. A custom ERP system is in place, which can contain a lot of data, but is neither fit to manage all product data in an optimal and user-friendly way, nor share it with data consumers like the webshop. The first priority of Tom&Co was to ensure that the data that drives their business would be centralised and easy to manage and share.
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Case Study: Peter Coppens, IT Director, Tom&Co
"Pimcore allows us to reduce the time we spend collecting and maintaining product data while increasing the number of products."
Peter Coppens, IT Director, Tom&Co
Solution

Getting the ducks in a row

We implemented Pimcore as PIM/MDM/DAM, to consolidate all product related data. Given that Pimcore is the creation point for products at Tom&Co, efficient data input is crucial and this is made possible via the out-of-the box file import instead of manual entry. We integrated Pimcore with both the ERP system and the webshop to allow for seamless updates of data. Considering the extensive range of products, we provided further optimisations like automated asset and product linking to increase efficiency, allowing the team to spend their time on other tasks.
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Case Study: Lien Lemberechts, Business Development Manager, studio emma
"From scattered chaos to streamlined success: Tom&Co's Pimcore implementation has already transformed and is set to further evolve into a purr-fectly synchronized ecosystem, reducing timelines, eliminating errors, and laying the foundation for continuous growth."
Lien Lemberechts, Business Development Manager, studio emma
Results

The cat that's got the cream

Tom&Co has been able to significantly shorten the time to market with the ease of importing data in bulk in Pimcore and having one single source of truth that feeds other systems with accurate and always up-to-date data. Having already experienced much of the power of Pimcore, the Tom&Co team is continuously looking for ways to automate processes further and build on what has been set as the foundation.
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Key Results

30%
Time saved in data maintenance
26K
Media Assets
47K
Data Objects
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