Case Study: UTO KULM AG - Impression #1

Case Study: Hotel & Restaurant Uto Kulm - Top of Zurich

The 4-star Hotel UTO KULM impresses with a 5-star view, 46 rooms, 9 suites, various restaurants and seminar rooms, a rustic Maiensäss and a viewing tower - all at the top of Zurich.

All websites for the companies of the umbrella brand UTOKULM AG (giardino-verde.ch, utokulm.ch, kreaktiv-events.ch, gmuetliberg.ch and uetliberg.ch) were unstable and adjustments had to be made using a complex CMS. We worked with a very large, successful and renowned digital agency in this regard.

Logo: UTO KULM AG
Logo: instride AG
Pimcore Gold Partner
Customer
  • UTO KULM AG
Solution Partner
Industry
Products Used
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Customer Key Facts

100
Employees
26 000
Customers
Challenge

Create structure and generate additional sales with a user-friendly CMS

All websites for the companies of the umbrella brand UTOKULM AG were unstable and adjustments had to be made using a complex CMS. From wedding planners, to an Oktoberfest, to dreamlike suites: The Hotel Uto Kulm offers many services, which should be advertised on the new website in a well-organized and structured way and with detailed information. Visitors should be able to find their way around immediately. In addition, further and similar offers should be suggested in order to achieve additional sales in the best case.
"We now have five websites with great CMS that are absolutely stable and flawless."
Benjamin Styger, Leader Marketing & Communication, UTO KULM
Solution

Pimcore solution

A live webcam view is placed directly in the header area of the start page. Depending on the weather conditions (which are checked by a local weather station) and the time of day, the live webcam is replaced by a static image. This prevents the visitor from being greeted by a foggy gray image. We have developed dynamic interfaces to Lunchgate and Hotel-Partner. The daily menus stored there are automatically displayed on the website. The hotel partner interface is used to book hotel rooms. The newsletter is easily prepared in Pimcore. Thanks to the option of dragging event objects into the newsletter, the newsletter can be created in no time at all.
Case Study: Christophe Rapenne, Project manager, w-vision
"We had the pleasure of creating a website with exciting functions and have a long-standing partner at our side in UTOKulm."
Christophe Rapenne, Project manager, w-vision
Results

Easy-to-use website with a clear design

Thanks to good advice, programming and project management, a Pimcore solution was developed and implemented that is precisely tailored to the client's needs. Pimcore's diverse options enable the client to easily make adjustments to the website and quickly communicate news to customers via various media. The website was created in a simple and clear design and encourages visitors to browse.

Key Results

660
Documents
6 000
Media Assets
29 000
Data Objects

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