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Walter Bösch consolidated boesch.at in several language versions and MyBoesch into a central platform based on Pimcore 11. valantic Austria integrated content, functions, and existing services into a central digital experience platform for B2B and B2C. The outcome is a stable, scalable architecture with improved user journeys and a consistent technical foundation.
Austrian provider of heating, air conditioning, ventilation technology, and building automation with a strong service focus across both B2B and B2C markets.
Turnover in Mio. EUR
Number of Employees
Years of Know-how
Over a period of around ten years, Bösch built a highly customized system landscape with separate platforms, including boesch.at in multiple language versions and MyBoesch. B2B and B2C customers accessed content, services, product information, and personalized areas in parallel. While the setup was functionally established and widely accepted, it had technologically grown and was increasingly complex to operate and evolve. Editorial content and existing user accounts with differentiated access rights had to be migrated into a new structure. At the same time, existing services and business processes had to continue without disruption.
What we have built together with valantic Austria over more than ten years is now being consistently advanced. The new website elevates technology, user experience, and the customer journey to a new level for both B2B and B2C audiences.
Head of Online Services & Process Management, Walter Bösch GmbH & Co KG
valantic Austria started with an intensive workshop phase involving specialist departments and key users. On this basis, a central platform was built with Pimcore 11. The previously separate systems were consolidated within a unified architecture, partially refactored, and enabled for multi-client use. Existing user accounts, including roles and permissions, were migrated in full. A clearly defined redirect strategy ensured a smooth transition for all user groups. The product overview now serves as the shared foundation for both B2B and B2C, enabling unified use for different target audiences. A custom-developed cockpit provides internal and external users with centralized access to relevant functions through a clearly structured interface.
With the new Pimcore platform, bösch now has a centralized digital foundation to support further growth. Core content has been consolidated within a single system. Unifying multiple platforms has strengthened the main website as the primary point of entry and significantly simplified navigation. A clear structure ensures improved orientation and an optimized user experience. At the same time, the robust and cleanly designed architecture ensures operational stability and provides a solid basis for future enhancements, new services, and additional business models across both B2B and B2C environments.
central platform
percent system acceptance among customers & employees
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