eCommerce solution and product configurator for road barrier technology

With the Intera product configurator and the Pimcore platform, WEMAS-Absperrtechnik GmbH has created real added value for its customers.

Pimcore Solution

The Intera product configurator for WEMAS offers users the possibility to individually adapt individual products to their needs and to experience the result directly visually. Within the tool, the customer can determine the basic color of the article, select different adhesive foils and place the company logo in the form of an embossing or an adhesive foil on the respective product. This is done by uploading an image, which is displayed within the live preview.

After configuration, the individualized products can be placed in the shopping cart to send an inquiry to WEMAS or its dealers. The user also receives a PDF containing the desired configuration as a data sheet.

The Intera product configurator is based on the Pimcore platform. With Pimcore, WEMAS now also has a complete eCommerce solution including PIM, WCMS and online shop. 

User Experience

„The product configurator maps our variant management in an extremely user-friendly way that clearly supports the retailers sales process.“
Markus Schwinn, Managing Director, WEMAS Absperrtechnik GmbH

Based on the corporate identity and in close cooperation with WEMAS, Intera developed an appealing, intuitive user interface for the new order portal. Special attention was paid to a responsive web design, i.e. the configurator works on all mobile devices.

Convince yourself at


WEMAS is the market leader in Germany for integrated, certified solutions in road barrier technology. The wide range of products includes mainly barrier beacons, safety barriers, luminaires, base plates and traffic cones. The core business is supplemented by other plastic products such as mortar trays, protective devices for logistics and articles for equestrian sports. The products are sold exclusively to major customers and retailers. At the headquarters in Gütersloh and at the branches near Cologne and Leipzig, more than 100 employees work on the satisfaction of WEMAS customers.

Pimcore Silver Partner
Solution Partner
Visit Website

Read more Pimcore success stories

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing


Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing


Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Manufacturing

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations.
PIM/MDM, Digital Commerce, DXP/CMS, CDP, Manufacturing

100 000+ businesses trust Pimcore. Discover our 350+ favorite success stories.