New website for ZGONC: happy shopping and working

ZGONC Handels GmbH, based in Austria, is a specialty retailer for tools, machinery, construction, and garden equipment with locations in Vienna, Lower Austria, Upper Austria, Burgenland, Styria, Carinthia, and Salzburg.

In 1957 ZGONC mainly sold used tools and machines. Today, the company is THE specialty store for tools, machines, construction and garden equipment – “unerreicht in Österreich” (unmatched in Austria). Speaking of success: In the digital world, ZGONC is now forging ahead with a brand-new online presence by elements. After a good seven years, it was time to give the outdated website an upgrade to bring it up to the state of the art.

Pimcore Strategic Partner
Customer
  • ZGONC
Solution Partner
Industry
Visit Website

Customer Key Facts

70+
Mio. Euro Turnover
35
Locations
16 476
Products
15 500
Customers
Challenge

The challenge: numerous wishes and requirements from stakeholders

Existing partners, the search provider, the payment provider and, of course, ZGONC itself: They all had unique requirements regarding the new website and expressed their individual wishes. This resulted in a long to-do list, which presented a number of challenges. There were numerous system connections and interfaces that had to be set up in the backend – always with the aim of achieving an increase in the level of automation. To turn prospects into buyers, a new online store was needed. Purchase-encouraging features such as watch lists, 360-degree animations and the possibility to reserve products in stores were used to boost sales in the ZGONC webshop.
"A flexible experience management tool that meets the needs of customers and users and can provide the right content, at the right time, and in the right place."
ZGONC Marketing Team
Solution

Pimcore products in use

A supplier portal in German and English, reports for statistics and insights into a wide range of data statuses, as well as a comprehensive infrastructure for optimal site performance – the following Pimcore products were used to make all this possible: • All product data are managed, aggregated and distributed across any channel thanks to Product Information Management (PIM). • A diverse product range like ZGONC's also equals vast amounts of data. With the help of Master Data Management (MDM), they’re easily consolidated. • Digital Asset Management (DAM) facilitates the flexible use of product images and 360-degree animations wherever they are needed. • The Digital Commerce Platform guarantees highly personalized, transactional customer experiences for maximum shopping pleasure.
Results

Mission accomplished: ZGONC & Pimcore make online shopping fun

Just how well the new webshop was received by users became apparent just a few days after the go-live date: Both sales and the number of orders increased. Customers are not the only ones happy about the new online shopping experience – ZGONC enjoys the new possibilities that Pimcore offers, too. The successful collaboration will continue in the future: The next steps include the development of a concept for the optimization of the web performance as well as the online integration of the “jö” customer club. More success stories are available on the blog – have a look and get inspired!

Key Results

14%
Shortened Time to market
1,6%
e-Commerce Conversions

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