Case Study: New Website for ZGONC - Happy Shopping and Working
ZGONC Handels GmbH, based in Austria, is a specialty retailer for tools, machinery, construction, and garden equipment with locations in Vienna, Lower Austria, Upper Austria, Burgenland, Styria, Carinthia, and Salzburg.
In 1957 ZGONC mainly sold used tools and machines. Today, the company is THE specialty store for tools, machines, construction and garden equipment – “unerreicht in Österreich” (unmatched in Austria). Speaking of success: In the digital world, ZGONC is now forging ahead with a brand-new online presence by elements. After a good seven years, it was time to give the outdated website an upgrade to bring it up to the state of the art.
Customer Key Facts
The challenge: numerous wishes and requirements from stakeholders
Pimcore products in use
A supplier portal in German and English, reports for statistics and insights into a wide range of data statuses, as well as a comprehensive infrastructure for optimal site performance – the following Pimcore products were used to make all this possible:
- All product data are managed, aggregated and distributed across any channel thanks to Product Information Management (PIM).
- A diverse product range like ZGONC's also equals vast amounts of data. With the help of Master Data Management (MDM), they’re easily consolidated.
- Digital Asset Management (DAM) facilitates the flexible use of product images and 360-degree animations wherever they are needed.
- The Digital Commerce Platform guarantees highly personalized, transactional customer experiences for maximum shopping pleasure.