Web Content Management System
Pimcore’s enterprise web content management system helps you unleash the strategic power of content by managing content from one place— be it a single website or multilingual sites across devices. Pimcore Open Source CMS is highly scalable for supporting content-rich portals and experience-driven sites.
Its flexible content architecture ensures channel independent content authoring, management, API-led delivery of data, thus enables you to connect content to any other sites/apps quickly and power omnichannel orchestration for exceptional digital experience management. It tracks content everywhere; standardizes authoring, delivery, and analytics to speed-up the content optimization cycle.
WYSIWYG & Usability
Pimcore’s open source content management software maximizes operational efficiency through an award-winning authoring interface. Designed to be easy to use for all technical and non-technical audiences, the whole system is powered by context-sensitive navigation, rich WYSIWYG components, and drag-and-drop operations. Both editors and developers love the intuitive way, how Pimcore works.
Pimcore’s multi-lingual content management capability allows editors to create new content in any language and work in their native language to ensure consistent content in country and language-specific output channels. At the same time, it easily integrates with language translation services and uses the XLIFF standard.
Multi Site Management
Pimcore’s enterprise content management system is fueled by powerful multi-site capabilities that can be used to manage an unlimited amount of web presences and applications within each Pimcore installation. It facilitates you to publish content from a single location across thousands of sites, applications, and devices for delivering consistent customer experiences.
Pimcore WCM integrates personalization for a more relevant digital experience. The platform is powered by a behavioral targeting engine that collects and aggregates personal and behavioral data to customize and personalize the experience. Based on persona profiles, segmentation rules, triggers, and resulting content actions, it empowers personalized and contextual content for advanced marketing automation.
Pimcore’s content management functionalities seamlessly integrate with the Pimcore eCommerce framework. It is the only open source experience management platform that seamlessly bridges content and commerce in one place. Create amazing buying experiences with ease by combining enterprise web content management (for digital customer experience) along with Pimcore’s integrated best-in-class eCommerce framework.
SEO & Marketing Toolbox
Marketing performance optimization tools are a core component of the Pimcore WCM. The tools go beyond search optimization (SEO) to include detailed analytics, site quality management, redirect/alias management, and a host of additional tools to help make life easier for digital marketers.
Use Pimcore WCM to manage digital experiences for any device. Pimcore WCM optimizes the mobile experience during the whole customer journey across any touchpoint. It enables you to manage your mobile application’s content via the content-as-a-service (CAAS) paradigm directly from within the platform. Furthermore, it enables the development and management of responsive/adaptive website content for 100% suitability to your customers. Useful helpers like the integrated preview functionality provide you visual feedback regarding the layout on different screen sizes and devices.
Country Manager Digital Channel, IKEA Germany