Integrating content and commerce is indispensable for creating compelling, personalized shopping scenarios; while context is certainly the third dimension to it. Only when all the three are in perfect sync with each other —it translates into the right environment for meaningful customer engagements. Typically, the process starts with gathering real-time contextual data, enriching the profiles with new customer insights, designing engaging journeys, capturing and assessing customers’ responses, optimizing the process accordingly to ensure that right messages reach the right customers.
