Being omni-channel compatible is nowadays an often-heard prerequisite to being successful online. Keeping track of digital channels, such as web, mobile, app, marketplace, and social is now becoming more and more critical. Data has to be delivered to multiple output channels in multiple formats/feeds, quality standards, and with different product attributes. But in today’s diverse and fast-paced environment when so many channels to care about, things generally get complex. And, with tight POS integration, digital signage and web-to-print omni-channel enablement of product information management get even more complicated.
How Does Pimcore PIM Software Enable Omni-Channel?
Pimcore PIM software enables cross-channel use of data and provides you the necessary tools to succeed across channels. Our open source PIM platform resolves all omni-channel dilemma to keep your customers engaged everywhere and improve conversion rate.
Pimcore’s PIM solution breaks down data silos by consolidated product information from different data sources. It organizes, enriches and makes ready channel neutral product information to extend product delivery across the web, mobile, social media, in-stores and other 3rd party channels for a seamless omni-channel experience.
Case Study: Consolidation of 22 websites boosted digital marketing for nursing homes
Multichannel Marketing Agility
Pimcore PIM platform empowers enterprise marketers with the capability to distribute product data in real-time for delivering rich customer experiences. Pimcore platform brings together all trusted data— including product, customer, and vendor information to apply segmentation, personalization, and marketing automation capability for excellent product experience.
Case Study: Multi-channel online shop for household appliances
Seamless Customer Experience
Pimcore PIM’s robust APIs enables you to get real-time inventory sync between online and physical stores with dynamic workflow engine as well as integrated customer data to ensure seamless omni-channel customer experience. With Pimcore, you can build best-in-class omni-channel solutions incorporating IoT channels, point-of-sale, kiosks, wearables, and so on.
Case Study: Outstanding digital experience for more than 30 hotels
Increase Conversion Rate
Pimcore PIM software always ensures that the availability of your product information remains consistent across channels for expanded omni-channel capabilities. Right product at the right time on the right channel provides you the opportunity to convert from multiple channels and increase both loyalty and revenue.
Case Study: 80% increase in revenue for online sporting goods retailer
The Power of Open Source PIM
- Flexibility: Full freedom to modify/customize the platform the way your business demands to capture and manage product data for innovation (such as IoT, analytics, smart machine learning deployment or other scenarios).
- Speed and Agility: Open architecture lets you adapt fast to ever-changing customer expectations such as 360-degree view of customers and omni-channel selling, thus accelerating your business-critical initiatives.
- Faster Adoption Curve: Comparatively reduced training requirements for configuration team to integrate or extend PIM capabilities for newer business demands.
- Cost-effectiveness: No vendor lock-in and lower total cost of ownership.
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