Customer Experience Management

With inclusion of enterprise web content management, Pimcore is the only platform that bridges content and commerce in its open source eCommerce framework, which results in amazing buying experiences for customers.

CMS Integration

Content Management is seamlessly integrated into Pimcore. But not just plain content management, but personalized digital experience management for all devices. All operations can be done within one interface. Just combine content and commerce elements via drag-and-drop. Use the native CMS integration to create guided selling and recommendation applications or use our “Any Commerce” technology to embed eCommerce functionalities into any page and site.

Content Commerce

Seamlessly combine product and marketing content and use the integrated digital marketing capabilities to create exceptional solutions with boosted conversion rates. Pimcore’s API-driven e-commerce platform enables you to bridge content and commerce by integrating an advanced content management system for creating outstanding multi-device user experiences through personalization and behavioral targeting. With Pimcore digital commerce platform you can simplify marketing and operations, eliminate the need for complex integrations and have one single user interface that is easy to train.


Gartner predicts, that by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. Pimcore’s digital commerce platform includes a behavioral targeting engine that personalizes eCommerce experiences based on user data and behavior. Personalization in Pimcore does also involve wish lists and gift registries.



Pimcore`s open source commerce is a framework to deliver eCommerce functionalities to various output channels. This includes traditional digital channels such as web, mobile, app and social, but also digital signage, especially used at the POS. Pimcore eCommerce can be used to blend the physical and the digital world, by providing customized applications for store integration, such as buy online and pick up in store.

Case Study: Tricot Configurator
“Connecting Moments of Discovery to Moments of Buying with Experience Driven Commerce”
Download this Whitepaper to know how experience driven commerce can help you carve an unfailing conversion strategy with these 5 measures:


  1. Join the 3Cs: Content, Customer and Context
  2. Build a Mature Digital Experience Model
  3. Aim for Contextualized Communication
  4. Know the Gen-Next Customer
  5. Scale Digital Commerce Into a Digital Platform Business