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Marketing Automation

Pimcore’s Marketing Automation framework is a powerful, customizable solution that leverages data from PIM, MDM, DAM, DXP, and Commerce to automate marketing across any channel, tailored to your unique B2B, B2C, or D2C needs.

Benefits with Pimcore Marketing Automation

Fully Customizable Marketing

Pimcore enables businesses to create fully customizable marketing automation for any channel, using data from all Pimcore modules to deliver highly personalized experiences.

Data-Driven Precision

Pimcore’s Marketing Automation leverages comprehensive data from PIM, MDM, DAM, DXP, and Commerce, enabling precise, data-driven marketing strategies that are fully automated.

No Limits, No Compromises

Pimcore’s Marketing Automation offers unmatched flexibility and control, allowing businesses to develop a fully customized solution without the limitations of traditional SaaS platforms.

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Real-Time Triggers

Pimcore’s Real-Time Triggers enable rule-based marketing automation driven by customer behavior, allowing businesses to deliver timely, relevant actions—such as personalized offers and communications—that adapt instantly to customer interactions.

Timely, Relevant Offers Based on Real-Time Actions

Customers receive offers and messages that reflect their immediate actions, making each engagement timely and personalized for a better shopping experience.

Personalized Experiences Guided by Customer Behavior

With triggers based on individual behaviors, customers experience a journey where each step aligns with their unique interests and preferences, enhancing engagement and satisfaction.

Enhanced Responsiveness with Customizable Triggers

Customers enjoy a responsive experience as brands use customizable triggers to send relevant, action-based content, creating a smooth, tailored journey that adapts to individual needs.

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Real-time Segmentation

Pimcore’s Real-Time Customer Segmentation dynamically updates customer data and segments based on behavior and external triggers, enabling businesses to build and refine personas for precise, personalized engagement.

Highly Relevant Experiences Aligned with Real-Time Behavior

Customers receive interactions that reflect their immediate interests and actions, creating a responsive, relevant experience tailored to their current needs.

Consistent, Personalized Engagement Across All Touchpoints

Real-time segmentation ensures customers encounter consistent and personalized messaging across channels, with content that aligns with their latest profile and persona.

Enhanced Personalization Through Adaptive Customer Personas

Real-time segmentation allows brands to refine customer personas dynamically, providing customers with a personalized experience that evolves with their journey.

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Support AI Powered Segmentation

Pimcore’s AI-Powered Customer Segmentation leverages AI and machine learning to dynamically segment customers, analyze data, and optimize segments in real time, ensuring precise, behavior-based personalization.

Enhanced Relevance with AI-Driven Personalization

Customers experience interactions that reflect their unique preferences and behaviors, as AI-driven segmentation tailors engagement to their individual journey.

Seamless Adaptation to Changing Interests

With AI-powered segmentation, customers enjoy a shopping journey that adapts fluidly to their evolving preferences, ensuring consistency and relevance across all touchpoints.

Improved Engagement Through Intelligent, Data-Driven Insights

AI-powered segmentation provides customers with relevant, targeted content by harnessing intelligent insights from their behavior, creating a personalized experience that feels relevant and engaging.

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Built-In Rule Engine

Pimcore’s Marketing Automation Rule Engine allows you to create dynamic, personalized marketing campaigns by listening for triggers, checking conditions, and applying actions. This highly customizable engine supports a wide range of use cases, enabling precise targeting and automated responses based on customer behavior.

Precision Targeting and Personalization

Achieve precision targeting and personalization by automating responses based on customer behavior, ensuring that your marketing efforts are always relevant and impactful.

Automated, Efficient Workflows

Streamline marketing operations with automated workflows that reduce manual effort and ensure consistent, timely responses across all customer interactions.

Flexible and Customizable Automation

Leverage flexible and customizable automation with Pimcore’s Rule Engine, allowing you to adapt marketing workflows to unique business needs and scenarios.

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Customer Segmentation

Pimcore DXP’s customer segmentation and behavioral targeting capabilities allow you to create highly personalized content across any channel. Segment customers based on their behavior and actions, ensuring targeted and effective marketing automation.

Highly Personalized Marketing

Deliver highly personalized marketing campaigns by segmenting customers based on behavior and actions, ensuring your messages are relevant and impactful.

Enhanced Marketing Automation

Boost the effectiveness of your marketing automation by targeting segmented customer groups with personalized content, ensuring each interaction is timely and relevant.

Improved Customer Insights

Gain deeper insights into customer behavior and preferences through detailed segmentation, allowing for more informed marketing strategies and better customer experiences.

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Integration of Third Party Marketing Automations

Pimcore’s integrative approach allows you to build highly customized marketing automation by seamlessly integrating third-party tools, personalization engines, and analytics services. Centralize customer data in Pimcore’s CDP, enrich it with AI, and connect any application with our workflow automation engine.

Tailored Marketing Automation

Customize your marketing automation by integrating third-party tools and services, ensuring that your strategy is perfectly aligned with your business needs.

Centralized Customer Data Management

Maintain a golden, compliant record of customer profiles within Pimcore’s CDP, ensuring consistent and personalized experiences across all marketing channels.

Enhanced Automation with AI and Workflow Integration

Boost the effectiveness of your marketing automation with AI-driven personalization and seamless integration of third-party applications through Pimcore’s workflow engine.

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Campaign Orchestration

Pimcore’s Campaign Orchestration feature uses customer data to drive automated, cross-channel campaigns that deliver the right message to the right audience, with AI-powered support for personalization across on-site, email, and advertising platforms.

Personalized Campaigns Aligned with Individual Preferences

With Pimcore’s personalized campaign orchestration, customers receive messages tailored to their specific preferences, creating a relevant and engaging experience across every channel.

Consistent, Cohesive Experience Across All Channels

Pimcore’s orchestration ensures that customers experience a unified brand journey, with consistent messaging across on-site, email, and advertising channels that reflects their individual profile.

Timely, Relevant Engagement Driven by AI

AI-powered campaign automation ensures customers receive timely messages that match their current interests and behaviors, creating a responsive and enjoyable experience.

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Newsletter Engagement Tracking

Track customer interactions with your newsletters, segment your audience based on their activities, and personalize landing pages to boost engagement using Pimcore’s DXP.

Deeper Audience Insights

Gain deeper insights into customer preferences and behaviors by tracking newsletter interactions, enabling more informed marketing decisions and strategies.

Enhanced Audience Segmentation

Segment your audience based on tracked newsletter activities, allowing for more precise targeting and personalized communication strategies.

Personalized Customer Journeys

Create personalized customer journeys by customizing landing pages based on newsletter engagement, ensuring a seamless and relevant user experience.

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Newsletter Integration

Leverage Pimcore’s multi-channel capabilities for your digital push-marketing campaigns. Manage subscriptions, send personalized newsletters, and push messages to mobile and social platforms, with seamless third-party integrations and limitless customization options.

Personalized Multi-Channel Engagement

Enhance customer engagement by delivering personalized messages across multiple channels, ensuring your audience receives the right content at the right time.

Streamlined Campaign Management

Simplify your marketing efforts with Pimcore’s integrated tools for managing subscriptions, sending newsletters, and coordinating multi-channel campaigns from a single platform.

Limitless Customization and Integration

Unleash your creativity with Pimcore’s limitless customization options, integrating third-party tools and creating tailored workflows that perfectly align with your marketing goals.

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Personalized E-Mail Sending

Enhance customer engagement by sending personalized emails through Pimcore’s DXP, tailored to individual behavior and actions. Deliver relevant content that resonates with your audience, driving higher engagement and conversions.

Increased Customer Engagement

Boost customer engagement by delivering emails that are tailored to individual behaviors and preferences, ensuring that your content resonates with each recipient.

Higher Conversion Rates

Drive higher conversion rates by sending personalized emails that align with your customers’ needs and actions, encouraging them to take the next step in their journey.

Streamlined Marketing Automation

Streamline your marketing efforts with automated personalized emails, reducing manual workload while delivering timely and relevant content to your audience.

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Marketing Automation Connectivity

Pimcore’s Marketing Automation Connectivity integrates with third-party tools and leverages multi-channel publishing to deliver perfectly timed, personalized messages across email, messaging apps, social media, and any connected platform.

Personalized Messages Delivered on Preferred Channels

Customers receive tailored messages on the platforms they use most, enhancing relevance and engagement with content that aligns with their preferred communication channels.

Timely, Relevant Messaging That Adapts to Customer Behavior

With Pimcore’s real-time connectivity, customers experience timely, context-aware messages that align with their actions and journey, creating a more intuitive shopping experience.

A Consistent, Integrated Experience Across All Touchpoints

Pimcore’s connectivity ensures customers enjoy a cohesive journey across platforms, receiving unified messaging that feels consistent and connected, regardless of channel.

Check out our Capabilities:
Best in Class Master Data Manangement

Empower your business with unified, adaptable, and comprehensive data management. Trusted by thousands worldwide and recognized as Gartner Customers' Choice, Pimcore MDM sets the standard for seamless, scalable master data solutions.

Advanced Data Modeling

Data
Modelling

Pimcore's advanced data modeling allows businesses to create tailored, scalable, and highly adaptable data models for any industry. With over 45 customizable data components, Pimcore’s no-code interface simplifies the creation and management of complex data relationships across structured, unstructured, and binary assets.

Data Management

Data
Management

Pimcore unifies structured, unstructured, and binary data into customizable models, forming the backbone of a smart data management strategy. This powerful framework is central to Pimcore, making it the ideal solution for managing any data type, complexity, or volume.

Data Quality, Semantics & Profiling

Data Quality, Semantics & Profiling

Pimcore’s integrated Data Quality Management offers a comprehensive toolset to ensure the highest standards of data quality, leveraging real-time reporting, automated enforcement, and AI-powered insights to maintain data integrity and accuracy.

Flexible Data Onboarding Capabilities

Data
Onboarding

Pimcore’s API-first approach offers flexible and powerful tools for data onboarding, including integrated ETL processes, data matching, cleansing, and various interfaces like the Pimcore Data Hub and Product Experience Portals.

Seamless Data Distribution

Data
Distribution

Pimcore’s data distribution capabilities ensure efficient, real-time data sharing across various channels and systems. By leveraging flexible integration options and automated workflows, it streamlines data distribution for enhanced operational efficiency and consistency.

Advanced Workflow & Business Process Management

Workflow & Business Process Management

Pimcore’s Workflow Automation centralizes and streamlines data and experience management with a sophisticated workflow engine, visual designer, and integration with third-party tools like Teams and Slack. Pimcore Copilot further enhances automation through AI/ML-powered assistance.

Comprehensive Data Insights

Analytics
& Reporting

Pimcore’s Analytics & Reporting capability allows for robust data analysis, monitoring, and reporting. Leveraging integrated dashboards and third-party tools, it provides invaluable insights into data quality and intelligence, enhancing decision-making processes across various domains.

Innovative Multi-Channel Publishing

Multichannel Publishing

Pimcore DXP empowers businesses with smart multi-channel publishing, enabling seamless content management, delivery, and syndication across all channels—digital, social, mobile, print, and POS—with integrated AI/ML capabilities for transformative and personalized experiences.

Digital Asset Management

Digital Asset Management

Pimcore's DAM centralizes and manages all media assets, providing a scalable, high-performance platform that integrates with your data and digital experience management strategies.

Brand Portals

Brand
Portals

Pimcore’s Brand Portals offer a centralized, customizable platform for managing and distributing brand assets, ensuring consistency across all channels.

Efficiency Through Smart Automation

Automation

Pimcore's AI-driven automation with the Pimcore Copilot enhances data and experience management, ensuring businesses stay ahead of the competition. With integrations to tools like Power Automate, Zapier, and n8n, it delivers tailored automation, boosting efficiency, ROI, and time to market.

Advanced User Management for Enterprise-Grade Security

User Management

Pimcore’s robust user management system supports large-scale data and experience management, offering secure SSO, 2FA, and detailed role and rights management down to the field and content level, ensuring compliance and security in global enterprise environments.

Streamlined Digital Asset Access

Asset Experience Portal

Pimcore's Asset Experience Portals provide real-time access to digital assets, enabling seamless search, filtering, and sharing. Ideal for internal and external stakeholders, these customizable portals enhance collaboration and data management efficiency.

Unparalleled Extension & Customization

Extension & Customization

Pimcore offers limitless extension and customization possibilities, empowering businesses to tailor every aspect of the platform to meet their unique challenges, thanks to its open-core architecture and flexible licensing.

Three Step Plan to Own Your Digital Products

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