Pimcore Insight

Why Digital Agencies
love Pimcore?

Build any digital project with a single platform

Pimcore is the only Open Source platform that combines PIM/MDM (Product Information Management / Master Data Management), DXP/CMS (Digital Experience Management), DAM (Digital Asset Management), and Digital Commerce out-of-the-box.

Achieve a boosted time-to-market and superior project results. We help digital agencies to work faster and more effectively by consolidating key applications, eliminating the need for complex integrations, raising the quality and providing astounding ROI.

Einheitliche digitale Plattform mit DAM-, E-Commerce-, PIM- und DXP-Funktionen | © Pimcore

More flexibility. Less complexity. One technology.

Pimcore has been built as a framework with unlimited flexibility to satisfy even the most demanding developers. They just love building solutions with Pimcore. Based on the leading and most-up-to-date technology stack of PHP/Symfony, MySQL, Elastic Search, Mongo DB and Varnish, developers can roll out demanding data management applications and websites in a record time. Deployed on premise, or in AWS, GCP, Azure cloud environments, Pimcore is highly scalable for managing millions of data records, accessed by hundreds of users in a global enterprise software architecture.

"Pimcore has become part of our reference architecture in all digital commerce projects because clients like its flexibility, versatility, comprehensiveness, and the problem-solving ability of the platform."
Sverre Øier
Country Manager, Ateles Consulting
"Pimcore excites content managers and developers at the same time. It is easier to use than any other data management tool. We love enterprise features like workflow management and the flexible data models."
Jim Wagner
Information Architect, Lightning Jar
"The shift to Pimcore has taken our agency to a new level. It allows us to do so much more than just CMS implementations and focus on complete digital transformation projects with fast time-to-market, using a single technology stack and platform."
Adde Adesokan
CEO, polargold

Strongly growing markets, high demand for open source.



The Product Information Management market is estimated to grow from USD 5.11 Billion in 2016 to USD 15.78 Billion by 2021 with a annual growth rate of 25.3% (Source).

The Digital Asset Management (DAM) market is projected to grow from USD 2.44 billion in 2017 to USD 5.66 billion by 2022, at an annual growth rate of 18.3% (Source).

The global web content management market size is estimated to grow from USD 4.9 billion in 2017 to USD 10.6 billion by 2022, at an annual growth rate of 16.7% during 2017–2022 (Source).

The e-commerce software application market will bring in over 4.4 billion USD in revenue in 2019. Between 2016 and 2022, overall market revenues will increase by over a billion USD (Source).

Why such a high demand for open source?

Economic benefits, endless innovations, a newfound freedom, and hundreds more advantages! The flexibility of a framework, that you are able to control and modify entirely to your exact needs. Not just a SaaS platform with only a thin layer of configurability. A complete stack for digital transformation, compatible with AI/ML tools from Google, Facebook, and Amazon. Plus, it gives companies full ownership of their technology innovations.

Learn more about the open source benefits
Vorteile der Open-Source-Plattform: Flexibilität, Innovation, Besitz und niedrige Gesamtbetriebskosten. | © Pimcore

Better profitability

Pimcore agencies are able to deliver EBITDA margins of 20% or more with 80% of revenue through regular clients. How does Pimcore drive superior agency profitability?

  • Long customer relationships: Tired of pitching? Our digital platform enables you to meet any need and requirement of your clients to nurture repeat business.
  • Fills up your sales pipeline: While comparable proprietary enterprise software costs 100k+ EUR/USD annual license fees, Pimcore provides a powerful free open source alternative which is in strong demand.
Wie ermöglicht Pimcore eine überragende Rentabilität von Agenturen? | © Pimcore

Not just business, but a true community

500+ agencies around the globe are already using Pimcore. 200+ developers are constantly submitting their contributions on GitHub. The vibrant Pimcore community is already creating more than 400 million USD in value each year with implementation, integration, design, and consulting services. Because Pimcore is open source, everybody can join and use the product or offer services around it. 150+ employees at the Pimcore company help our partners and provide supportive services.

We've been stuck

From 2002 to 2009, the founders of Pimcore were running a digital agency . Working on many digital transformation projects, they successfully managed to scale their company from 5 to 50 employees. When selecting software for their clients they strictly followed a "best-of-breed" approach. This meant selecting the "best" software for a particular use case (with most features). Over the years, they amassed and maintained hundreds of different technologies. This became a tedious task and they felt stuck in "integration hell". Their clients were not happy, employees were quitting, and the ROI of their business was low.

Have you ever seen such a lousy burger?



Seems familiar? - Your agency pitch goes really well, and your clients are looking forward to the awesome solution you are going to deliver. You talk about digital disruption, the AI/ML revolution, and complete digital transformation. But can you keep the promise?

In 2009 the founders of Pimcore realized that they were limited by the variety of different technologies their agency used, because it restricted their flexibility and time-to-market. They wanted to deliver the best solutions, but often were not able to meet the high client expectations.

Escape integration hell

Designed to make agencies lifes easier. Say goodbye to endless interface building and system integration hassle! All data stored in Pimcore and all functions are available via a central API. From now on you will need fewer tools to conquer digitization requirements. While complex integrations become superfluous, you get your work done faster and can concentrate on what really matters: Exciting your customers with awesome ideas, innovative concepts, and fantastic solutions with great customer experience!

Fewer applications, more flexibility, happier developers!

Manage Any Data
Manage any data! That's exactly what Pimcore can do. A single application which can be used to work with any type and amount of digital data. Unstructured data such as web content, structured data such as products and attributes, and digital assets such as images, videos, and document files. One single system to rule them all.
Serve Any Industry
Digital agencies need to be able to serve clients in various industries, such as retail, manufacturing, travel, and more. On top of managing any data, their digital platform, therefore, needs to be able to handle any data model. This makes it compatible to any industry and any vertical. The capability to model any data is an important building block for PIM/MDM.
Manage Any Channel
A system that can manage any data needs to be able to deliver data to any output channel. Multi-channel and single-source publishing ensure higher efficiency and are the foundation for successful digital transformation. Pimcore's comprehensive APIs deliver and even render data for any output channel such as web, commerce, print, and digital signage.
Keep Developers Happy
We love developers. Because they are the backbone of every digital agency. If developers love a development environment, the solutions they build will be great. Most developers prefer frameworks, based on the latest technology, rather than out-of-the-box applications. They want solid APIs in conjunction with a flexible event-driven software architecture.
Support Any Budget
Neither your agency nor your clients - no matter if they are small, medium, or large enterprises – have to pay any money to acquire, install, and use the full-featured Open Source Pimcore Community Edition. The enterprise-ready feature set is compatible with on-premise and cloud deployment and enables you to build solutions that create true value.
Enterprise Open Source
In addition to advancing the software, and steering the ongoing feature development, the Pimcore company supports your agency with consulting, training, and support services. With Pimcore Enterprise Subscription you can offer vendor support and certified Enterprise Extensions to your most demanding clients who want to take their Pimcore Platform™ to the next level.

Get started

Curious to learn more? Have a look at this great introduction by one of our partners. Or explore our case studies and listen to the Pimcore podcast.

Your PHP developers can get started for free with our developer documentation. We offer a free demo package for download, so you can start with a POC based on our blue-prints. Purchase one of our official training packages for an even quicker start.

Are you looking to form a partnership with Pimcore? We are always looking for new partners! In 2019 we grew our global partner network by over 25%. Will you become our next partner?

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

Get a free demo

See for yourself why hundreds of digital agencies trust us to bring their digital experience visions to life. Pimcore is Gartner Cool Vendor. Get in touch.
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