Product Catalog Management for the Retail Industry

What does a product catalog need to succeed? 

Why should every department from inventory to warehousing, marketing, sales, customer service, and suppliers need be on the same page to ward off catalog discrepancies? 

Is standardizing and organizing product data sufficient for successful product cataloging? Or is it just a part of good cataloging practices?

Retailers today find themselves in a spot, as reimagining business in the context of digital sales (where digital marketplace buying, click-and-collect, buy-online-pick-up-in-store) has become increasingly common. 

Creating outstanding catalogs have turned imperative, if not a lifeline for retail businesses.

Needless to say, it comes with a big challenge. Challenge to offer accurate, consistent, up-to-date, and high-quality digital product information—which forms the bedrock of amazing product catalaogs.