Kitchen retailer accelerates franchise business with DXP

As a company of the Otto Group, Küche&Co is the largest franchise system for fitted kitchen retailers in Austria and Germany. The multi-channel strategy integrates highly qualified personal advice in the studios with the eCommerce platform. On the new platform customers can optimally prepare and accompany the stationary kitchen purchase by configuring their personal dream kitchen. With this e-business platform, Küche&Co offers the perfect complement to the personal consultation and completes the multi-channel customer journey.

Business Needs

The requirements with which Küche&Co approached the Pimcore Gold partner elbkapitäne were manifold: target group-optimised personalization of contents, presentation of the extensive product catalogue, presentation of the more than 80 kitchen studios, an innovative kitchen configuration, lead generation via catalogue orders and consultations. All of this was to be translated into a website that would provide customers with the best possible support when purchasing the high-interest product "Kitchen".

Pimcore Solution

„To manage 500,000+ SKUs and 200,000+ high-resolution images, integrated with more than 20 APIs, we needed a stable digital platform.“
Kevin Cruel, CTO, elbkapitäne

The new Kitchen&Co platform offers users a variety of entry options for finding the right kitchen based on their needs. On the basis of the comprehensively digitised product and image catalogue, users can determine their own personal configuration in real time. In addition, a more inspiration-based introduction is also possible, where users can add styles, components, appliances or editorial contributions to an idea book and send it to their kitchen consultant.

A clear studio finder quickly guides users to a nearby studio where the configured kitchen can be viewed and purchased.

In line with the multichannel strategy, users who register on the website can view more information about their kitchen purchase (including processing status) at any time.

Business Results

On the newly created platform, customers can optimally prepare and accompany the stationary kitchen purchase by configuring and planning their personal dream kitchen in a Kitchen&Co-Studio. With this e-business platform, Küche&Co offers the perfect complement to the personal consultation and real added value for customers. The solution was awarded "Pimcore case study of the year 2019" at Pimcore Inspire Global Partner Conference.

Pimcore Gold Partner
Client
  • Küche&Co GmbH
Partenaire Pimcore
Industrie
Visiter kueche-co.de

Plus de cas clients Pimcore

Portail client pour la gestion et le suivi de la production

DUO Display est une société spécialisée dans la réalisation de stands et d’impressions grand format en particulier pour la signalétique. En tant qu’industriel, la valeur ajoutée de DUO Display est de proposer des structures de stands modulaires pérennes, dont le visuel pourra être renouvelé.
MDM, Manufacturing

Organization Dreipunkt Reaches Target Group with Contemporary Website

Dreipunkt organization in Lucerne specialises in work integration programmes for young people. It promotes and supports young people, offers its own apprenticeships and cooperates with suitable training companies.
CMS, Education, Healthcare

Digital travel guide for one of the most beautiful cities in the world

Salzburg is a city in Austria, Europe. It is listed as a UNESCO World Heritage Site. Tourists visit Salzburg to tour the historic center and the scenic Alpine surroundings.
CMS, PIM, Travel & Hotels

Finding Real Leads, Through Corporate Website Strategic Revamp

Bank BTPN is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI).
CMS, Financial Services

Plus de 80 000 entreprises utilisent Pimcore.

Commencez la transformation numérique de votre entreprise maintenant!