Kitchen retailer accelerates franchise business with DXP
As a company of the Otto Group, Küche&Co is the largest franchise system for fitted kitchen retailers in Austria and Germany. The multi-channel strategy integrates highly qualified personal advice in the studios with the eCommerce platform. On the new platform customers can optimally prepare and accompany the stationary kitchen purchase by configuring their personal dream kitchen. With this e-business platform, Küche&Co offers the perfect complement to the personal consultation and completes the multi-channel customer journey.
The requirements with which Küche&Co approached the Pimcore Gold partner elbkapitäne were manifold: target group-optimised personalization of contents, presentation of the extensive product catalogue, presentation of the more than 80 kitchen studios, an innovative kitchen configuration, lead generation via catalogue orders and consultations. All of this was to be translated into a website that would provide customers with the best possible support when purchasing the high-interest product "Kitchen".
„To manage 500,000+ SKUs and 200,000+ high-resolution images, integrated with more than 20 APIs, we needed a stable digital platform.“
Kevin Cruel, CTO, elbkapitäne
The new Kitchen&Co platform offers users a variety of entry options for finding the right kitchen based on their needs. On the basis of the comprehensively digitised product and image catalogue, users can determine their own personal configuration in real time. In addition, a more inspiration-based introduction is also possible, where users can add styles, components, appliances or editorial contributions to an idea book and send it to their kitchen consultant.
A clear studio finder quickly guides users to a nearby studio where the configured kitchen can be viewed and purchased.
In line with the multichannel strategy, users who register on the website can view more information about their kitchen purchase (including processing status) at any time.
On the newly created platform, customers can optimally prepare and accompany the stationary kitchen purchase by configuring and planning their personal dream kitchen in a Kitchen&Co-Studio. With this e-business platform, Küche&Co offers the perfect complement to the personal consultation and real added value for customers. The solution was awarded "Pimcore case study of the year 2019" at Pimcore Inspire Global Partner Conference.
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