Digital platform for engineering company with multiple brands

The company Palfinger AG is an Austrian manufacturer of hydraulic lifting, loading and handling systems, especially known for the cranes. With 150 models, a market share of 35 percent, and sales of EUR 1,8 billion (2019), the company is the world market leader.

Introduction

Palfinger manufactures innovative, reliable and economical lifting solutions, which are used in different and versatile ways. Requirements that also applied to the relaunch of the international website, which needed top performance and flexibility. Pimcore is a reliable and economic foundation for the new digital content hub.

The sophisticated, complex technological software stack of Pimcore allowed to create a flexible and simple data, asset and content management system for the company.

Thousands of products with corresponding categories can easily be aggregated, maintained and distributed, and 23 website languages were easily implemented. In addition, the multi-client system makes it possible to also manage additional websites such as a 'Marine' brand in the central Pimcore based digital platform. The path for digitization has been paved.

Facts & Figures

  • Multiple clients
  • Responsive webdesign
  • Dealer & service search
  • Extensive job portal
  • 70 product page templates
  • 23 languages
  • Multilingual & multi-channel capable

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