Case Study: How To Manage the Re-platforming of a Successful Ecommerce
Pinalli is the first Italian perfumery chain and has almost 40 years of experience. The company was founded in 1984 and has 60 beauty stores, located in strategic areas of Central-Northern Italy.
Given the success of the Pinalli brand among users, it has become essential to have an eCommerce platform always available, even in crucial moments such as Black Friday and to update the system to make it more functional in an omnichannel perspective.
A real phygital experience
A great user experience
Sintra's work has been aimed at making Pinalli's online shop easier to navigate, improving the end user's shopping experience, but also easier to manage, and simplifying the management of data, stocks, orders and returns by the customer. The integration of the Shopify ecommerce platform with the Pimcore system has brought numerous benefits and new features such as: the inclusion of the possibility of managing online returns: the end user forwards the request in a dedicated section and the management takes place directly through the SOH interface by customer care; the creation of a loyalty program commonly used by the end customer, viewable on eCommerce and also usable in physical points, such as stores; the unique management of user data, with a single online and offline master data; the integration of the ecommerce system also in the totems present inside the physical stores; the inclusion in the eCommerce of an advanced system of customer research and suggestion of products to users.