Award-worthy: true "joy of use" for bike fans

Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.

The relaunch of the website in 2019 was an important milestone for Austrian bike manufacturer Simplon, as it came hand in hand with a sleek and modern design and a high "joy of use". The heart of the new website is the bike configurator, which has existed in its new version since October 2020. We'll let you in on its secret to success!

Pimcore Strategic Partner
Client
  • Simplon
Partenaire Pimcore
Industrie
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Chiffres-clés

44
Mio. Euro Chiffre d'affaires
140
Employés
16.000
Bikes sold
Challenge

Turning a passion for bikes into an online experience

The main objective for the new website was to have it reflect the innovative character and vision of Simplon. In other words: to convey the company's passion for bicycles through their online presence. And at the same time to fulfill the wishes of Simplon and its target groups. How was that accomplished? With an integrated, flexible solution regarding the digitalization strategy – implemented by elements.at and Pimcore.
""Both the merit of our bikes and our love for what we do have become tangible and apparent on the new website. And with the configurator, the foundation stone for direct online sales was laid.""
Emanuel Kurzemann, Head of Digital Innovation & IT at Simplon
Solution

Tangibly emotional thanks to storytelling

Thanks to extensive storytelling-based content and a comprehensive navigation strategy, Simplon's values become clearly apparent and tangible on their website. An emotional but clear design with well-structured product pages helps users navigate the site. In terms of content, the website impresses visitors with its new "Explore Center", including the Simplon online magazine. The second important step was the introduction of a more comprehensive e-commerce solution including a new and powerful bike configurator. Highlights of the Simplon website at a glance: central data management in Pimcore B2B portal Simplon TV appointment scheduling tool dealer search & appointment reservations newsletter magazine configurator
Résultats

A far-reaching win for Simplon, their customers & dealers

A significantly reduced page load time and numerous other factors reflect one thing above all: the immense "joy of use" of the new website. And it's not only Simplon's bike experts who benefit from this – their customers and dealers do, too. Who benefits from which improvements? Customers now have a better overview of all products and can make use of a convenient bike configurator. Thanks to recommendations and automatic adjustments, users can configure their dream bike in no time at all. Including the option to save these configurations in their customer account. Dealers can view the customer's configurations. Bikes can be ordered directly from the dealer or personalized together with the customer in the shop. Simplon benefits from easier and more efficient communication and collaboration between dealers and customers. The company's competencies are now clearly highlighted on the website.

Principaux résultats

+ 70%
Website traffic

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