Case Study: Put to bed: New online and brand strategy for Strickerchemie
The chemical distribution company Strickerchemie GmbH is one of the most innovative companies around the topic of waterbeds and a leading supplier of care products for waterbeds.
The chemistry is right at the specialist company Strickerchemie GmbH. In order to pave the way to a strong trading company and open up new business areas, a coherent online and brand strategy was developed, which was put into practice with a multi-client capable online store system.
The chemistry must be right - The repositioning
The mix of the formula for success
The right mix - an online presence with a B2B focus
The result is a new web presence that provides the basis for Strickerchemie's sales expansion. The clearly structured website now includes a retailer portal with integrated B2B store, which bundles all important functions in one place. After logging in, retailers have access to all functions as well as retailer-specific prices. The functions include orders that can be converted into subscriptions in a time-saving manner, orders that are sent to Strickerchemie automatically through Pimcore, and individual advertising material that retailers can easily configure themselves. Static HTML pages are configured via the landing page generator so that retailers can use them for promotional purposes. In order to further expand the sales position of Strickerchemie GmbH, other online sales channels such as Ebay, Amazon and Google Shopping are now also being used.