Content, Commerce, Contextualization
Integrating content and commerce is indispensable for creating compelling, personalized shopping scenarios; while context is certainly the third dimension to it. Only when all the three are in perfect sync with each other —it translates into the right environment for meaningful customer engagements. Typically, the process starts with gathering real-time contextual data, enriching the profiles with new customer insights, designing engaging journeys, capturing and assessing customers’ responses, optimizing the process accordingly to ensure that right messages reach the right customers.
Bring Content, Commerce and Context with Pimcore DXP
Pimcore’s digital experience platform effortlessly integrates with any eCommerce framework, making it the only open-source experience management platform that connects content and commerce, and ties customer’s context with it. This is done by leveraging relevant customer insights and turning product discovery into buying.
Pimcore DXP can be integrated with Pimcore eCommerce or with any other 3rd party commerce platform flawlessly. The integration with Pimcore takes place through its unified APIs, which bring disparate systems together without making any major changes in the enterprises’ IT landscape.
Experience Driven Buying
To deliver inspired selling experiences to the connected customer of today, enterprises’ build 360-degree views of customers by clubbing customer data, product data and real-time experience data in one place. As for first time visitors, dynamic real-time context is used to customize their experience and build their profiles from there.
“Connect anything” Architecture
Pimcore’s comprehensive API driven approach ensures an incredible connectivity with existing enterprise systems whether it is ERP, BI, CRM, ESB or any external 3rd party app. This flexibility binds systems together to integrate any data and bring transformation at speed and scale.
Open Source DXP: Flexibility, Customizability, Innovation
Freedom from any limitations, dependency and affordability aside, open source comes with unparalleled benefits that can prove to be highly valuable for enterprises. At least, three factors that stand out in case of Pimcore’s open source DXP are:
- Flexibility: The flexibility to carry out in-house modifications quickly and easily is possible with open source; Pimcore’s open code can pave the way for streamlined improvements and stable releases. Enterprises can easily update the website at any time. Pimcore’s open APIs takes flexibility to the next level when it comes to integration with other systems or 3rd party apps.
- Customizability: Pimcore makes it possible for enterprises to implement any major or minor customizations, whether it’s to do with integration with plugins or creating their own functionalities from scratch. Pimcore’s open source DXP offers a variety of options to mold your web CMS best suitable to your budgetary limitation. Customizability can pave the way for highly advanced user interface and enhanced user experience.
- Innovation: Open source is backed by a huge community of innovators who are pivotal to taking the technology forward. It is due to these innovations, that Pimcore’s open source DXP is today considered to be highly modular and robust. It is apt to adapt with latest advancements in technology to suit the evolving customer behavior, in order to create meaningful, consistent and cohesive experiences.
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