Relaunch of a manufacturer of hoses with intelligent product search

Weaving and manufacturer of professional high quality hoses for every application. Such as fire fighting, irrigation, liquid manure distribution etc.

Development of a multilingual website with an integrated product finder, which visitors can use to find the right hose for their application. Elaboration and explanation of the unique selling points of the products. The website was designed in such a way that additional individual landing pages can be realized qucikly with areabricks.

Pimcore Silver Partner
Cliente
  • GOLLMER & HUMMEL
Partner Pimcore
Prodotti Utilizzati
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Customer Key Facts

10
Mio. Euro Turnover
70
Employees
40
Prodotti
1 000
Clienti
Challenge

With ease to the matching hose

In the past, it was time-consuming and laborious for Gollmer & Hummel's customers to find the perfect hose for their particular application on the company's website. Confusing product designations and technical data that were difficult to be interpreted made it difficult to find the right one. This resulted in many telephone queries and put a strain on sales. A modern website should playfully introduce potential customers to the high product and quality standards and guide them specifically to the matching product.
Solution

Individual user experience, thanks to consistent database

Each page can be individually built from a variety of content building blocks, similar to a Lego construction kit. Content can simply be dragged to the desired position. Each hose is offered in tens of different diameters, each diameter in turn has its own technical data, colors and properties, which even vary depending on the countries in which the hoses are sold. For this purpose, Pimcore's DAM in combination with MDM is perfectly suited as a data basis. Not only for the clear presentation of the products, but also to be able to search and filter for specific properties. Once the customer has found the right hose, a data sheet is generated dynamically, which is extremely important for tenders and decision-making processes.
Results

Product data in one place for all marketing channels

For the maintenance of the website, the product data and the related documents, we have chosen Pimcore, an extremely powerful tool that ensures high efficiency and the greatest possible flexibility in daily work. All product data centrally in one place, accessible to all marketing channels.

Key Results

30%
Increased conversion rate
877
Media Assets
843
Data Objects

Storie di successo

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Simplon

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Pollmann

Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
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