Case Study: Wirtschaftsförderung Luzern - Impression #1

Case Study: Relaunch of the FDI business platform for the Lucerne Economic Development Agency

Lucerne Business is the business development agency of the Canton of Lucerne. It promotes Lucerne as a business location, attracts new companies, develops existing ones and supports start-ups.

With the aim of creating a platform for the settlement of foreign companies, Brunner Medien created a multidomain-capable content architecture for the Economic Development Agency of the Canton of Lucerne as part of the overall relaunch of the website. This was accompanied by optimizations in the sales process. Personalized landing pages (PURL) are now possible for the creation of online presentations for interested companies.

Logo: Wirtschaftsförderung Luzern
Logo: Brunner Medien AG
Pimcore Gold Partner
Customer
  • Wirtschaftsförderung Luzern
Solution Partner
Industry
Products Used
Visit Website

Customer Key Facts

9
Employees
3
Countries
Challenge

Expansion of online presence, reduction of administrative time and effort

The Lucerne Economic Development Agency operates its online presence under the domains www.luzern-business.ch and www.lucerne-business.com. This should be renewed. The original website of the Lucerne Economic Development Agency primarily addressed local or national target groups. The area of the settlement of foreign companies (FDI) was too little present online and had to be expanded. It should be given its own platform, which in particular highlights Lucerne’s locational advantages in Swiss and international competition. In addition to raising awareness, internal processes for online publication needed to be simplified and administrative overhead and duplication eliminated.
Read more Read less
Case Study: Wirtschaftsförderung Luzern-Impression #2
Solution

Multifunctional corporate website and PURLs for interested clients

Based on Pimcore, Brunner Medien has implemented a comprehensive corporate website with various modules, including news, blog, corporate database, customer data platform (DTP), events, testimonials and community database. To optimize the sales process, a special function for creating online presentations has been created. This tool enables centrally managed and comprehensive information to be compiled as a personalized landing page (PURL) and made available to prospective settlers.
Read more Read less
Case Study: Wirtschaftsförderung Luzern-Impression #3
Results

Optimally strengthened for the goal of attracting foreign companies

Strengthening the area of attracting foreign companies to Lucerne as a business location is now excellently prepared with the renewed corporate website.Companies interested in locating in the Lucerne region can now also be served with an attractive personalized landing page. At the same time, the optimization and automation steps in the sales process and the multiple use of content reduce the administrative effort.
Read more Read less
Case Study: Wirtschaftsförderung Luzern-Impression #4

Key Results

50%
Shortened Time to market
100%
Reduced duplicate data
70%
Reduced Bounce Rate
Visit Website

Read more Pimcore success stories

Styria Tourism

With 11 regions, Styria Tourism is one of the largest tourism regions in Austria. The company has relied on Pimcore for the implementation of its digital strategy since 2010, making it one of the first and longest customers of Pimcore.
DXP/CMS, Travel & Hospitality

Hotel Group Is Serving up New Bookings With Multiple Websites

With more than 120 hotels in Germany, the Netherlands, Belgium, Austria, Great Britain, Spain and Cyprus, the GCH Hotel Group is one of the leading hotel management companies in Europe. 
DXP/CMS, PIM/MDM, Travel & Hospitality

Hotel chain improves delivery of rich content to its customers

Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommodation services in the Italian tourism industry. Bluserena needed a complete renovation of their existing website as it wanted to improve the delivery of rich content to its customers.
DXP/CMS, Travel & Hospitality

AI-supported website personalization for holiday destination

Kleinwalsertal is one of the top five tourist destinations in Austria. The new website features personalized content and adapts dynamically to its guests' needs and user behavior.
DXP/CMS, Digital Commerce, CDP, Travel & Hospitality

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories