Intuitive B2B self-service portal for automotive supplier
Eberspächer, with headquarters in Germany, is an international automotive supplier with locations in 28 countries and more than 4 billion euro annual revenue. Customers include almost all major manufacturers of passenger cars and commercial vehicles. The digital dealer portal, which is fully Pimcore based, acts as a one-stop-shop for B2B customers.
Scattered data of 10.000 products. Bad data quality. No workflows in place to manage master data records in a central place.
Slow time-to-market, messy data and translation management for technical assets such as exploded drawings.
Setup of a central PIM/DAM in 31 different languages including product lifecycle management. DAM for 36.000 media assets.
Efficient data management business workflows. Great product data. Full technology ownership.
B2B self-service portal
„With the user-friendly portal, our partners can work much faster and more efficiently“
Rafael Kölbel, Head of Eberspächer Heating Vertriebs-GmbH
50.000 B2B customers extracted outdated product information from print catalogs. No lead tracking. Chaos in manually processed warranty claims.
Customer service and sales overloaded with phone support. No up-to-date business insights about lead and warranty stats.
The digital dealer portal, which is fully Pimcore based, acts as the new one-stop-shop for B2B customers.
The new partner portal presents itself functional and user-friendly. The intuitively operated online tool is tailor-made for the needs of the workshop partners. In the full-text search, users can search for any text or order numbers. Product data is clearly presented, with quick access to extended product descriptions, technical data such as spare parts, or exploded drawings and images. In addition, related products, such as up-sells, and cross-sells are also displayed.
Individual offers can be created, printed or sent by e-mail via the new portal. An offer automatically integrates the workshop logo and the individual company data. Customer data, offer parts and optional information are then added by the user step-by-step.
The customer section of the portal contains important documents for download, including technical newsletters, marketing information, and product brochures. Inquiries submitted by end users via the company website can also be directly processed by the respective partners here.
The workshops can register the sold and installed heaters and air conditioning products quickly and easily in the partner portal. The advantage: All products entered there can be viewed including their technical details. This is a good basis for warranty processing and workshop classification.
Frequently used areas such as pages for installation suggestions, heaters or spare parts can be accessed directly from the start page via quick-access buttons ("Quicklinks"). Even menu items such as quotation calculation or search can be controlled quickly - as well as individually defined user-specific areas.
B2B commerce portal
A lengthy and complex B2B buying process for automotive parts. No digital commerce processes available.
Lost revenue opportunities due to missing digital sales channel.
Development of an international B2B e-commerce platform for 77 countries with customer specific prices and assortments.
International B2B eCommerce has an important share of total revenue.