MOIA has been Volkswagen’s urban mobility concept since 2016. MOIA and elbkapitäne created a new digital platform for the launch in Hamburg in 2019. It got a facelift in 2021.
Since MOIA stands for the latest technology, such as autonomous driving, the website is at all times, state-of-the-art. The launch in Hamburg should get people enthusiastic about a product that needs a little explanation and make them go try out MOIA. Not only were passengers needed, but so were a large number of qualified drivers. It was time to give the website a new look and feel.