Technology Company Heats up With Intuitive Ordering Process
In 1932, Walter Bösch founded his company in Lustenau. Today, Bösch employs more than 600 people throughout Austria. They made a name for themselves as a major supplier of heating technology, air conditioning, and ventilation technology. By using Pimcore's PIM/MDM platform, Bösch saw an 80% time reduction in working with product data.
Bösch was experiencing several pain points that required an immediate implementation of a solution that could solve their needs.
Bösch had a very disorganized data maintenance system where data was scattered across the company. This led to a high dependency on their internal staff to sort and maintain the data manually which was time-consuming and inefficient and ultimately lead to a slow time-to-market. They needed a solution that would allow them to consolidate data in a single-source in an organized manner – thus, taking the burden off their staff and saving time that can be allocated to other business initiatives.
Another challenge they were having was their seriously outdated ordering process which was facilitated through fax and phone. Having their customers place orders over the phone and through fax was not only very time consuming for the staff; but also, it led to frequent mistakes, lost data, and incomplete or inaccurate orders. They needed to build a modern B2B marketplace where plumbers could order their products directly on their online portal.
Bösch deals with 16,000 products and 3,000 complex heating systems. The configuration of these heating systems is very complex and plumbers need Bösch’s internal product managers to do the configuration. Bösch wanted to create a search system, where plumbers can enter in information about their product in a search tool which will generate all the parts they need to configure the system.
On an annual basis, Bösch releases a B2B print catalog with 860 pages to showcase their 16,000 products. The challenge was that they were relying on their internal staff to manually compile and compose the catalog which was extremely time-consuming taking nearly 180 man days. They needed a solution that would enable the automatic creation of a product catalog based on product information and digital assets being stored in a single-source.
Through consultation from Elements, a digital agency located in Salzburg, Austria, Bösch was advised to use Pimcore to solve their various business needs.
Data Organization: To solve the issue of Bösch’s extremely disorganized data, Pimcore implemented a consolidated MDM/PIM platform for 16,000 products, customers and other relevant entities. This meant that all their product data was stored in a single source where product people could easily locate and access the information they needed.
Modern B2B Ordering Process: Based on Pimcore’s PIM solution, they developed a multi-tenant B2B marketplace and an extranet. This marketplace is connected to four different ERP systems and gives a consolidated view on all data entities. Now all ordering is done just within this marketplace.
System Finder: Pimcore created a robust system finder to configure heating and cooling systems based on a complex rule set, also stored in Pimcore.
Product Catalog: Pimcore created a single-source publishing solution based on their Web-to-Print feature. This solution fully automated the catalog production without the need for any third-party tools such as InDesign. With the solution, users can drag and drop products from the PIM directly into the component based print catalog – ultimately producing a PDF.
With the new organization system implemented with Pimcore's PIM and MDM platform, Bösch saw an 80% time reduction in working with product data. With saved time, they are then able to focus on more important business initiatives.
The newly implemented and modernized B2B ordering system triggered a 21% increase in company sales; thus, increasing their overall revenue.
With the new search feature for the configuration requirements, it became easy for plumbers to configure their own system which ultimately made Bösch's entire sales process more efficient. Because plumbers could now do the work themselves, they saved time by not having to rely on Bösch’s product managers. As a result, they saw a 32% increase in sales of complex systems.
Pimcore enabled Bösch to establish an automated process to create their 860-page product catalog showcasing 16,000 products. The once manual process took 180 man days – but with the new automated process the production time has been reduced by 92%.
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CMS, PIM, eCommerce, DAM, B2B Wholesale Distribution