SUFFEL is Linde Material Handling's largest authorized dealer. But as experts in intralogistics and hydraulics, they offer tailor-made, holistic solutions for all areas of logistics, ranging from occupational safety, storage, access and cleaning technology to hydraulics and innovative services relating to industrial trucks. Thanks to their four locations and the dense service network, they are as flexible as possible for all their customers - be it in the form of 24-hour service, the spare parts warehouse, or custom-made products.

Suffel Fördertechnik GmbH & Co. KG - Enterprise CMS solution with a comprehensive product information management system. Suffel is the distributor for forklifts in the Aschaffenburg, Rhein-Main, Rhein-Neckar, Frankfurt, Mannheim, Wiesbaden and Schweinfurt area. Suffel is the partner for diesel forklifts, electric forklifts, warehouse technology, service, maintenance, driver training and UVV tests.

Pimcore Gold Partner
Rozwiązanie Pimcore
  • Suffel Fördertechnik
Partner Pimcore
Produkty
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Customer Key Facts

10.000
Customers
750
Employees
28.000
Products
Challenge

Brand relaunch - Suffel presents itself in a new design

Growing amounts of data are a challenge for many companies - even for Suffel. There are a wide variety of data sources as well as data statuses, which in turn can only be viewed by certain specialist departments. The aim is to create structured data storage by defining data sovereignty. The challenge is to prepare the data so that it can be used for multiple purposes. Accordingly, these should be general and well structured so that they are not only suitable for the website (CMS), but also for future use cases.
"With Lifestyle Webconsulting GmbH, we have a regional partner who supports us in our digital projects on an equal footing and offers us holistic and future-oriented solutions."
Marina Ott, Head of Marketing, Suffel Fördertechnik
Solution

Pimcore is the right choice

After analyzing the requirements and complex product structures as well as the desired functional scope of the future system, the choice fell on Pimcore. With Pimcore it is possible to implement and map the given business requirements of Suffel Fördertechnik GmbH. Pimcore was initially used as a content management system (CMS) and a product information management system (PIM). As a product information management system, Pimcore serves to manage the extensive and complex product structures of our customers in the field of forklifts and much more. capture, translate and manage. With the help of an intuitive user interface, data objects such as products, manufacturers, categories or product series can be easily and flexibly maintained, edited and played out via the CMS. On the basis of customer-specific requirements and the screen design of SchleeGleixner GmbH, we have set up an extensive content management system and developed and designed it according to customer requirements. The Pimcore CMS function offers the possibility to integrate the numerous developed content modules so that the customer Suffel can design his new site flexibly, intuitively and creatively. In addition to pure text and image content, the modules can also be automatically filled with existing data objects and played out.
"Suffel was a successful project in all its facets. The cooperation with everyone involved was characterized by professionalism, determination and sympathy. We are completely convinced that the result will offer Suffel the desired added value."
Peter Tomolik, Project Manager, LifeStyle Webconsulting
Results

By using Pimcore, the existing system can be expanded in the future according to individual requirements

New external presentation through a new modern design. Data objects can now be maintained, serviced and managed more easily by the customer. End customers can find out more quickly and extensively about the corresponding product range of new equipment, used forklifts and rental equipment. Possible future scenarios: 1) Creation of customized content pages 2) Creation/generation of a product catalog based on the existing product data 3) Creation of newsletters/e-mail communication with customer-specific content 4)Extension of the system to an online shop and much more.

Key Results

+40
Increase in Leads
30%
Increased time on page

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