Pimcore, Productsup & trbo Join Forces to Launch First-Ever P2C Alliance
A newly formed strategic alliance introduces enhanced capabilities for companies aiming to provide tailored, data-centric product experiences across multiple platforms. Productsup, a pioneering Product-to-Consumer (P2C) software firm, has formed the P2C Alliance with trbo, a company specializing in personalized user experiences, and Pimcore, a globally recognized data and experience management firm. This alliance unites the expertise of three leaders in the market, providing a cohesive suite of services that amplify product experiences.
Addressing the complexities of contemporary commerce, the P2C Alliance simplifies operations and refines how product data is delivered to consumers. The collaboration leverages Productsup's feed management and product content syndication capabilities, trbo’s expertise in dynamic onsite personalization and optimization, and Pimcore’s robust solutions in product information, digital assets, and master data management. This strategic union enables companies to offer precise, data-driven product experiences across all consumer touchpoints.
"Today’s commerce landscape demands agility and precision, and the P2C Alliance is designed to deliver just that,” said Vincent Peters, CEO of Productsup. “By integrating our strengths with trbo and Pimcore, we are not just simplifying the product content journey—we are reimagining it, ensuring brands and retailers can swiftly adapt to market changes, accelerate time-to-market, and consistently deliver engaging experiences that drive higher conversion rates and ROI.”
The alliance enhances capabilities across platforms, allowing businesses to utilize their product content more effectively. Features include creating targeted catalogs by integrating demographic data or promoting top-performing products using conversion data.
“Ecommerce and advertising channels are constantly introducing new formats and features,” stated Felix Schirl, CEO of trbo. “Our aim for this alliance is to equip companies with the tools needed to fully embrace these emerging opportunities and outpace their competition in providing innovative experiences.”
The P2C Alliance empowers businesses to increase efficiency by eliminating operational silos, enhance data quality by maintaining consistent, precise, and tailored product content on all platforms, and refine strategies through continuous testing and data-driven insights.
“Data is at the core of every successful business strategy, and the P2C Alliance empowers companies to truly leverage their data for better decision-making and customer experiences,” noted Dietmar Rietsch, Managing Director of Pimcore. “Together, we break down the barriers of traditional commerce systems, enabling brands to deliver seamless, personalized product content at scale.”
About Productsup
Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable Product-to-Consumer (P2C) platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, Redbubble, and ALDI. www.productsup.com
About trbo
trbo is the leading provider of dynamic onsite personalization, optimization and testing. The portfolio includes services ranging from personalization and chat solutions to guided selling and inspirational shopping tools. trbo empowers website operators to deliver the right message to the right customer at the right time. trbo's dynamic onsite personalization platform analyzes user behavior using 50+ data points and interfaces with other tools such as CRM, ESP and tracking systems. Through a simple self-service platform, trbo users can create customized website content, deliver personalized recommendations, and monitor the success of their efforts through A/B and multivariant testing.
Leading global brands across all industries such as L'Oréal, WeightWatchers, Eddie Bauer, Ecco and Porsche Design rely on trbo's comprehensive services. trbo was founded in 2013 by CEO Felix Schirl and is headquartered in Munich, Germany, with a US office in Miami, Florida. www.trbo.com
About Pimcore
Pimcore is an analyst-ranked IT company that provides innovative data and experience management solutions. The company was founded in 2013 and is headquartered in Salzburg, Austria. More than 110,000 customers, including Fortune 100 companies such as Pepsi, Sony, and Audi, already rely on Pimcore. The Pimcore Platform aggregates, enriches, and manages enterprise data, providing customers with up-to-date, consistent, and personalized experiences. Its Digital Asset Management (DAM), Product Information Management (PIM), Master Data Management (MDM), Digital Experience Management (DXP/CMS), and Digital Commerce modules are recognized by analysts such as Gartner and Forrester. The consolidated platform provides companies with a "trusted view" of information (products, assets, and customers) to eliminate data silos, optimize operational efficiency, improve customer experience, and minimize IT costs.
