.svg)
Back
Viani is a leading importer of Italian gourmet specialties. The company has been serving restaurateurs and retailers since 1973, and end consumers since 2016. In addition to its online store, Viani no…
Mio. Euro Turnover
Locations
Employees
Products
In 2016, Blackbit developed a new brand identity for Viani with a fresh look and a new e-commerce platform that appealed to retailers and consumers. The distribution channels were expanded into multi-channel sales via catalog, retail, and brand shop for B2B and B2C. In 2021, Viani's online presence was not only to be expanded with new content and offers (vouchers, cooking courses, shop locations) and visually refreshed as part of a comprehensive web relaunch but also harmonized with stationary services and products of the delicatessen provider. Gourmets should be able to conveniently shop online and offline, redeem vouchers, and book cooking courses. The goal: maximum user-friendliness and a design that welcomes the entire Viani audience to a place of indulgence.
Online editors, as well as in-store sales staff, should also have as little effort as possible in data management and synchronization.
"Antonio Viani Importe GmbH and its subsidiaries Viani Food GmbH and Viani Alimentari GmbH have grown together faster in digital commerce through the new Pimcore Shop than would have been possible in analogue requirements. We are currently in an excellent digital position with triple-digit B2C growth and double-digit B2B growth."
Stephan Aswald
COO at Viani
For seamless cross-channel commerce, Blackbit has linked the Pimcore open-source platform used by Viani with the in-store cash register system and a cooking course management tool. By synchronizing the data (voucher purchases, activations, and remaining amounts as well as cooking course dates, content, and available seats), the systems are always on the same level. Customers can conveniently purchase and redeem vouchers online and offline or book cooking classes.
Cleaner code and a new technical base also ensure better page performance and compatibility with future Pimcore versions. PHP templates have been replaced by modern Twig templates with Vue.JS components – for optimal responsiveness of the website and faster loading of dynamic page content. The reduced, clean web design, which blends perfectly with the minimalist design of the local Viani stores, provides even more user-friendliness and a seamless shopping experience.
"With the relaunch of Viani's Pimcore platform, we are picking up the clean design of the local stores and print media and offer both end and business customers a familiar and user-friendly shopping experience."
Guests feel noticeably comfortable at the digital Viani table. The dwell time and the conversion rate of the online shop have increased by more than 30 % within a few weeks after the relaunch. The new services such as vouchers and online tastings are also accepted with enthusiasm.??
The technical update and the mobile optimisation of the design have also paid off: Sales via smartphones and tablets have already doubled in the first month after the implementation.The results of the collaboration between Blackbit and Viani already received their first official honour in 2016 and earned the recognition of a broad audience: at the Shop Usability Award, Viani's platform was awarded "Most Innovative Shop".
In 2021, recognition from the industry was not too long in coming: Nominated for the German Digital Award 2021 in the subcategory Visual Design, Viani and Blackbit eagerly await the high-profile award ceremony.
Reduced Bounce Rate
e-Commerce Conversions
Seconds average page load time
Discover how Pimcore can solve your data management challenges.
Receive direct access to a Pimcore Demo with pre-filled data across various modules.
Experience first-hand how Pimcore can propel your business forward, guided by an expert.
We will use your personal data solely to process your request. For a better localized experience, we might share your data with certified solution partners in your geographical region. For more information, please read our privacy policy.
Choose the topics you are interested in and fill in the last details for a personalised tour.
Copyright © 2026 Pimcore, All Rights Reserved | Imprint | Privacy Policy | General Terms & Conditions (PTC) | TOMs
-1.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.png?width=24&height=24&name=Data%20and%20Experience%20icons%20(1).png){kind=small}
.svg){kind=small}
