Non-stop enjoyment: online shopping and retail stores perfectly linked
Viani is a leading importer of Italian gourmet specialities. The company has been serving restaurateurs and retailers since 1973, and end consumers since 2016. In addition to its online store, Viani now operates nine retail stores, following the acquisition of Kochhaus GmbH in 2019, and has become the leading provider of cooking courses in Germany.
In 2016, Viani had already received the Shop Usability Award as "Most Innovative Shop" after a comprehensive web relaunch. Instead of resting on this success, Viani continued to expand its digital commerce platform: a reduced, open design and smart interfaces seamlessly connect the retail stores and online commerce. In this way, Viani ensures a harmonious shopping experience and brings people together.