Case Study: Digital product catalog in 40 days
Alliance Automotive Group is Europe's second largest auto parts distributor and is part of Genuine Parts Company (GPC), the largest automotive parts distributor in the world.
The company was looking for a white label solution to present products to workshops and other B2B customers. The challenge was that the platform had to go live within 40 days. The application should resemble a product catalog and function as a digital in-house exhibition in the web version. Via a shopping cart handling, orders should be possible through connection to an internal system & inquiries.
Customer Key Facts
Digital trade fair instead of in-house trade fair in 4 weeks
Within 40 days, a solution had to be created that would enable trade show business even in pandemic times. The look and feel was to be similar to that of an editorially produced print catalog. The AAG also wanted a digital product maintenance option so that product information and associated assets (images, media, data sheets) of the partners could be presented in a uniform manner. The prices should not be publicly visible. The clients of the AAG must be able to display their article numbers only for their customers. The whitelabel solution must also be embedded in various e-procurement systems. The registration of the users is regulated differently in each system. The application is also played out publicly on the Internet as a standalone. In the frontend, the customer wanted articles to be findable through a search.