Case Study: Enhanced Product Information Management in the Automotive Sector Using - Impression #1

Case Study: Enhanced Product Information Management in the Automotive Sector Using Pimcore

Avatacar is a prominent French group that offers a comprehensive range of automobile maintenance products and services. With 860,000 products in stock, Avatacar is a subsidiary of the Massa group.

Avatacar, with a diverse range of tires and accessories, needed a robust system to manage its complex product information. The existing data model needed to be more adequate, leading to cluttered information and hindering customer satisfaction. Additionally, migrating from the old system to a new one posed a significant challenge with massive data volumes.

Logo: Avatacar
Logo: Syncrasy
Pimcore Gold Partner
Customer
  • Avatacar
Solution Partner
Products Used
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Customer Key Facts

1
Locations
860 000
Products
Challenge

Inefficient data model and Inaccurate Product Information

Inefficient data model: The existing system lacked the flexibility to handle the variety and complexity of product information. Large data handling: Efficiently managing and migrating a large volume of product data was crucial. Un-organized product information: Inaccurate and unorganized data hampered Product Data Management Migration of data: A large volume of data needed to be migrated from their existing system to the new system.
"Syncrasy did a good job on our project. They have good knowledge of Pimcore and are very clear in all the communications. Highly recommended!"
Yannick BELLISSENS, Project Manager, Avatacar
Solution

Enhanced PIM and Structured Data Model

Syncrasy Tech proposed to implement a fresh data model in Pimcore that was specifically designed to accommodate the needs of tires and accessory inventory offerings. The updated data model provided a structured and organized framework for product information. The solution also streamlined its approval workflow to ensure data accuracy and consistency before publishing. The Pimcore PIM served as a central repository to manage all product data. Syncrasy developed the custom scripts to seamlessly migrate data from the old system to Pimcore, minimizing downtime and data loss. Additionally, robust data quality checks were implemented to ensure the accuracy and completeness of product information. Calculated fields were created to automatically generate information based on other attribute values, improving data efficiency and reducing manual effort. Finally, comprehensive data validation rules were established to maintain data integrity and prevent errors.
Results

Business Impact

Avatacar's successful revamp of its product information management system has resulted in a more efficient and effective system. This led to improved data accuracy and search functionality, making it easier for customers to find the products they were looking for. As a result, the customer experience was significantly enhanced. The automated processes and efficient data management saved valuable time and resources, allowing the Client to focus on other aspects of their business. By having a centralized repository for all product data, the Client was able to streamline their operations and reduce the risk of errors and inconsistencies. The enhanced visibility of product information and search capabilities led to increased sales and revenue for the Client. By providing customers with more accurate and detailed product information, the Client was able to improve their overall sales performance.

Key Results

Shortened Time to market
Product attributes
Time saved in data maintenance
Data Objects

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