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Case Study

Transforming Basamh Group's Digital Presence with Pimcore

Basamh Group, a renowned Middle Eastern conglomerate, excels in delivering top-tier products and services, setting benchmarks in innovation and quality. Faced with challenges in managing their online …

Food & Beverage PIM/MDM Data Centralization EMEA Saudi Arabia
40%
Shortened Time to market
391
Media Assets
2
Languages
Challenge
Challenge Digital Hurdles Centric identified the challenges faced by Basamh Group, which included User Experience (UX), Responsive Design, Content Management, Performance Optimization, and Brand Consistency. Basamh encountered issues with UX, impeding customer engagement and satisfaction. Moreover, …
Solution
Solution Strategic Overhaul Leveraging its professional team's expertise, Centric, a Pimcore Gold Partner, proposed utilizing Pimcore's robust features to address Basamh Group's challenges effectively. Pimcore's comprehensive suite offered tailored solutions for User Experience (UX), Responsive Desi…
Results
Results Basamh Group's Leap Forward with Centric Post-implementation, Basamah Group witnessed a significant transformation in their digital presence. Enhanced user experience led to increased engagement and customer satisfaction. The responsive design broadened accessibility across devices, improvin…
Customer
Basamh Group
Industry
Products Used
PIM/MDM
Solution Partner
Centric

Customer Key Facts

15 000

Locations

1 200

Employees

1 500

Products

Challenge

Digital Hurdles

Centric identified the challenges faced by Basamh Group, which included User Experience (UX), Responsive Design, Content Management, Performance Optimization, and Brand Consistency. Basamh encountered issues with UX, impeding customer engagement and satisfaction. Moreover, their website's lack of Responsive Design resulted in a less than optimal user experience across different devices. Challenges in Content Management affected the organization and accessibility of data. Performance Optimization was critical as slow loading times adversely affected user retention and conversion rates. Additionally, maintaining Brand Consistency across digital platforms presented challenges, risking the dilution of Basamh's brand identity and message. Addressing these issues was crucial for Basamh's digital transformation and continued growth.

Basamh Trading Co homepage on laptop mockup with a large warehouse distribution center interior

Solution

Strategic Overhaul

Leveraging its professional team's expertise, Centric, a Pimcore Gold Partner, proposed utilizing Pimcore's robust features to address Basamh Group's challenges effectively. Pimcore's comprehensive suite offered tailored solutions for User Experience (UX), Responsive Design, Content Management, Performance Optimization, and Brand Consistency. Centric's team meticulously implemented these features, ensuring Basamh's challenges were seamlessly resolved. Through strategic planning and execution, they successfully transformed Basamh's digital landscape, exceeding expectations and achieving client satisfaction.

Pimcore CMS backend editing the Basamh Group Our Story page with brand headline and content blocks

Results

Basamh Group's Leap Forward with Centric

Post-implementation, Basamah Group witnessed a significant transformation in their digital presence. Enhanced user experience led to increased engagement and customer satisfaction. The responsive design broadened accessibility across devices, improving user interaction. Efficient content management and optimized website performance resulted in higher retention and conversion rates. The project fortified Basamh's brand consistency across platforms, reinforcing their market position.

Pimcore backend managing Basamh Group brand principles data objects with multilingual content editing

Key Results

40%

Shortened Time to market

391

Media Assets

2

Languages

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