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Caleffi, a leading Italian company in the HVAC sector, is committed to maintaining and enhancing its performance in international markets through the adoption of DAM for digital asset management and P…
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With a global presence in over 90 countries, Caleffi faces the challenge of managing and effectively communicating complex, multilingual information about its products. The need to standardize communication across different platforms and languages, while ensuring compliance with international standards, has made the adoption of a robust and integrated PIM system essential. With a global presence in over 90 countries, Caleffi faces the challenge of managing and effectively communicating complex, multilingual information about its products. The need to standardize communication across different platforms and languages, while ensuring compliance with international standards, has made the adoption of a robust and integrated PIM system essential.
Over the last four years, Caleffi has embarked on a strategic transformation of its product information management through the implementation of the PIM project, which I have personally overseen since its inception.Product data was published directly on the website, documents were archived in the PLM, and images were distributed between Drive and shared servers. The publication of a new article depended on informal exchanges between colleagues, with inevitable inefficiencies and risks of misalignment.We started from scratch. Building the database – now consisting of over 151,000 data objects, 31,900 media assets, and more than 1,100 structured attributes – was challenging but crucial. We didn't just centralise information: we redefined roles, responsibilities, and flows between entities, transforming the data produced into a governed and shared corporate asset.The results are concrete: a significant reduction in duplication, an improvement in time to market of around 30%, and greater control over the entire content lifecycle. All branches have been integrated into the platform, ensuring uniformity of translation and consistency in publication on the website and in catalogues.A key step was the integration with Adobe InDesign, which made it possible to automatically create catalogues from structured PIM data. This reduced manual tasks, layout times, and the risk of errors, ensuring total alignment between digital content and printed materials.Today, the PIM is a cross-functional reference point for the organisation and represents a true cultural restructuring in product information management. The next step will be the activation of the Experience Portal to extend access to selected, reliable data designed to improve the overall experience for external customers and stakeholders.
Technical Marketing Manager, Caleffi Hydronic Solutions
To meet these needs, Caleffi has launched a digital transformation project in collaboration with GMDE, aimed at centralizing the management of product information and digital assets, standardizing communications, and enhancing customer interaction. The technologies implemented in the project include:1) Product Information Management (PIM) with Pimcore:* Centralized information management.* Support for ETIM classification and multilingual information.* Integration with ERP systems (SAP), PLM (Windchill), and website CMS.2) Digital Asset Management (DAM):* Optimized organization and accessibility of digital assets.* Automatic Pagination: Automation in the creation of catalogs and technical manuals, with a well-designed and customized graphic layout for up to 30 distinct languages.
The digital transformation project was implemented through a structured, multi-phase approach, with each step designed to improve data quality, simplify workflows, and support long-term business growth. This gradual rollout delivered significant results across different areas of the organization. Process optimization led to a clear reduction in maintenance efforts and data update times, improving overall speed and accuracy. Customer experience was enhanced through more accessible, reliable, and consistent product information across channels. Operational efficiency increased thanks to better resource allocation, streamlined collaboration, and more informed decision-making. Finally, the project also supported sustainability goals by reducing waste and lowering the company’s ecological footprint.
Reduced Time To Market (%)
Reduced Duplicated Data (%)
Product Attributes
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